Mexican Executive Takes on Broader Responsibilities

AS Monaco’s technical director, Carlos Aviña, has seen his role significantly broaden since late January, now exerting wider oversight across team management, medical, and performance. The 35-year-old Mexican is increasingly influential within the club’s structure.

From Teenage Inspiration to Sporting Director

Aviña’s passion for football was ignited in his youth, inspired by a football-obsessed family and trips to the stadium with his grandfather. A Pumas fan who admired Real Madrid, Roma, and the Monaco side featuring compatriot Rafael Marquez, Aviña was a talented No. 10.

Club América offered him a trial at age 15, where he impressed, but he prioritized his studies at his parents’ request. He then resolved to become a sporting director, honing his skills in Mexico and at Cercle Brugge.

A Quick Study in the Principality

Within AS Monaco, Aviña is recognized as a quick learner, known for his assertive approach to recruitment and his strong understanding of the French market. He is described as closely aligned with chief executive Thiago Scuro.

The arrivals of Lamine Camara, Kassoum Ouattara, and Christian Mawissa were planned by Aviña in collaboration with the scouting team.

Navigating Recruitment Challenges

Some agents have criticized Aviña and Scuro for handling last summer’s transfer dossiers for Paul Pogba, Ansu Fati, and Eric Dier independently, while recruitment decisions are generally described as collective.

Focus on Development and Young Talent

Mastering Monaco’s specific context is considered key to success, including identifying players eager to develop at the club and prioritizing the best young talents from Ligue 1. Supporters expect results, and Aviña’s performance will ultimately be judged on outcomes.

While AS Monaco may not be Aviña’s final destination, he is viewed as focused on his current role and well-positioned within the club’s hierarchy.

Background and Experience

• Current Role: Technical Director, AS Monaco
• Previous Role: Sporting Director, Cercle Brugge (2020-2023)
• Early Career: Director, Club América (2015-2020)
• Born: October 13, 1990, Mexico

FAQ

What is Carlos Aviña’s current role at AS Monaco?

Carlos Aviña is the Technical Director at AS Monaco, with expanding responsibilities across team management, medical, and performance.

Where did Carlos Aviña work before AS Monaco?

Before AS Monaco, Aviña was the Sporting Director at Cercle Brugge (2020-2023) and a Director at Club América (2015-2020).

What is Aviña’s background?

Aviña is a 35-year-old Mexican football executive who began his career in sports management at Club América.