Collective BE: From Boutique Yoga to National Wellness Network – A Rapid Rise in the Tourism Sector
The story of Collective BE is one of remarkable agility and strategic foresight. Born from a humble beginning – a hotel requesting a private yoga session – the Vaucluse-based company has exploded into a national network connecting wellness practitioners with hotels, villas, and a diverse range of establishments seeking to elevate their guest experience.
The company’s founder, Stéphanie Guiard, initially began offering yoga classes within a local hotel in 2017 after receiving a request. This initial success quickly fueled her ambition and led to the creation of bespoke wellness retreats, catering to a growing demand for holistic experiences. “It immediately worked very well,” Guiard explained. “The association Collective BE was born in 2021.”
What is Collective BE?
At its core, Collective BE acts as a centralized platform connecting hotels, villas, and other establishments with a diverse network of wellness practitioners. Instead of each individual venue having to source and manage their own offerings, Collective BE provides a comprehensive, ‘turnkey’ solution. The current platform boasts over 300 practitioners specializing in a range of services, including:
- Facial and Renata Flaça Massage
- Cocoa Ceremony
- Hypnosis
- Yoga
- Sophrology
- Lithotherapy
- Hiking
- Sports Coaching
- Sono-therapy
The company’s innovative model – connecting practitioners with establishments and taking a percentage of each successful connection – has proven remarkably effective. Recent partnerships include significant ventures with the Maeva Home platform, offering a variety of workshops and courses in Provence and other key destinations.
© DR – Collective BE recently collaborated with Maeva Home to host a series of workshops and courses in locations like Pont-Royal, Provence.
A National Expansion Strategy
In its first year of operation (2023), Collective BE reported a turnover of €100,000. Reflecting on this success, Guiard stated, “We recruit both tourist partners and practitioners every day. I would like to have triple the number of establishments by the end of the year. Of course, it will also be necessary to develop the network of practitioners.” The company’s ambition extends far beyond its initial roots in the Vaucluse, with a growing presence in the Southwest, the Alps, and the Rhône-Alpes regions – solidifying a true national network.
Guiard anticipates further growth, targeting a revenue of €400,000 by the end of 2025. “I would like to do 400,000€,” she noted, highlighting a clear vision for the future.
FAQ
- What exactly does Collective BE do? Collective BE connects wellness practitioners with hotels, villas, and other venues seeking to offer diverse wellness experiences to their guests.
- Where does Collective BE operate? Currently, Collective BE has a strong presence in the Vaucluse, PACA, Southwest France, Alps, and Rhône-Alpes regions, with plans for continued national expansion.
- How does Collective BE make money? The company earns a percentage commission on each successful connection between a practitioner and an establishment through the platform.
As Collective BE continues its rapid growth trajectory, its model exemplifies a smart, agile approach to capitalizing on the burgeoning wellness tourism market. The company’s dedication to connecting talented practitioners with discerning clients promises to further enrich the landscape of holistic travel experiences across France.
Call to Action: Ready to discover more wellness experiences? Explore Collective BE’s network of practitioners and find the perfect add-on for your next getaway!