Core Power Yoga: The fastest-growing yoga studio in the US
The Birth of a Fitness Empire
In 1999, Trevor Tice, a former tech entrepreneur, discovered yoga as a way to recover from injuries. Dissatisfied with the inconsistent quality of yoga studios, he saw an opportunity to revolutionize the industry. In 2002, he founded Core Power Yoga in Denver, Colorado.
The Core Power Difference
Core Power set itself apart by standardizing its classes, offering six different programs to cater to varying fitness levels and schedules. This standardization assured members of the experience they would get and helped in efficient teacher training and expansion.
Expansion and Controversies
With its efficient business model, Core Power has since expanded to 24 states, generating $350 million in sales in 2021. However, its rapid growth hasn’t been without criticism, with some accusing it of gentrification and cultural appropriation. Core Power acknowledges these concerns and strives to teach students about yoga’s origins and diverse forms.
The Secret to Long-term Success
- Focusing on Local Communities: Core Power organizes community classes, events like YOGA on the Rocks, and Adjusts membership prices based on regional income levels.
- An Inclusive Environment: Core Power encourages participants to practice at their own pace, fostering a supportive community.
- Authentic Social Media Presence: Core Power allows members to share their experiences, creating a genuine community online.
“Magical things happen when people gather together… The sense of belonging and connection can be life-changing.” – Core Power Yoga CEO Nicky Lounds
Try it for Yourself!
Core Power Yoga’s signature yoga sculpt classes are available on YouTube, and they offer a free first-week pass to try it out at any of their studios across the US.
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