Feminist Discourse Highlights Media’s Influence in Steyr
STEYR, Austria – The visibility, influence and representation of women in the media were central themes at the Backlash? Not today!
event held in the Dominican House. The discussion focused on how media shapes societal perceptions and the need for increased female representation.
The Power of Media Representation
The event highlighted the significant impact media has not only on shaping beauty ideals but as well on influencing broader societal views. Participants emphasized the importance of greater female presence in media content and fostering stronger cohesion between women, and men. A key point raised was the disproportionate focus on appearance when judging women compared to men.
“I have learned that I am enough for myself, and that has to do with self-respect. And this self-respect also includes saying no. Everyone here has influence and can shape things. Never underestimate your own power! You can determine in our own family how we talk about our bodies, how we talk about women, and how we talk to our daughters and sons. With that, we can change something.”
Maria Pernegger
Keynote speaker Maria Pernegger, a native of Garsten, vividly discussed how traditional role models remain deeply ingrained and are experiencing a resurgence, particularly through social media. She pointed to the recent idealization of tradwives
– wives and mothers embracing a 1950s lifestyle – as an example.
Call to Action: Embracing Influence
Pernegger urged attendees to step outside their comfort zones and recognize their own potential for influence.
Dominican House to Close Doors
The Dominican House, the venue for the event, will cease public operations in July 2026 due to austerity measures.
FAQ
- What was the main focus of the event? The event centered on the influence of media on women’s representation and the need for feminist perspectives.
- Who was the keynote speaker? Maria Pernegger, a Garsten native and Geschäftsführerin Media Affairs, Wien, delivered the keynote address.
- What is happening to the Dominican House? Public operations at the Dominican House will end in July 2026 due to budget cuts.
The Backlash? Not today!
event served as a crucial platform for discussing the ongoing challenges and opportunities for women in the media landscape. The call for self-respect, recognizing individual influence, and shaping conversations within families resonated strongly with attendees.