Valladolid’s 2026 ‘Face Your Favorite Business’ Calendar: AICOSLA’s Eleventh Edition & Christmas Initiatives

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Laguna’s Merchant Association Brings Back Beloved Christmas Calendar in Its Eleventh Year

Key Facts and Initiatives by AICOSLA this Christmas

  • Calendar “Put a face on your trusted business” – Returns for its 11th edition, featuring Laguneros/Laguneras and local businesses.
  • 2,400 copies circulated – More than ever before, increasing reach to neighbors.
  • Free distribution – Available in all Laguna businesses.
  • Raffle for a €2,000 Christmas basket – Contest open to customers making purchases in associated businesses.
  • Christmas basket valued at nearly €2,000 – Includes store coupons and products.
  • Santa Claus & coupons event – Friday, Dec 19, 5 PM, on Madrid Avenue, 55. Chocolate served.

Support from the City Council

Fernando Vara, Councilor for Local Development, expressed the City Council’s backing and support for AICOSLA’s initiatives: “We continue to promote and develop commerce in Laguna and boost Christmas consumption in our municipality’s businesses.”

President and treasurer of AICOSLA, Juan Carlos González and Santiago Sánchez, present the 2026 calendar at City Hall with Councilor Fernando Vara. (Photo: Lagunaaldia.com)

Purpose and Impact

It’s not just a calendar, it’s a way to put a face to the people who work hard every day to make Lagundia a better place. We want our neighbors to feel connected and supported by their local businesses. – Juan Carlos González, president of AICOSLA

Did you know?

First published in 2016, this calendar has become a highly anticipated tradition in Laguna, showcasing the heart and soul of the community through its merchants and residents.

Looking Ahead

With initiatives like these, AICOSLA continues to foster community engagement, boost local consumption, and solidify Laguna’s commercial landscape.

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