ASICS: More Than Just Shoes – A Journey Through Sports History
From Humble Beginnings to Global Brand
“From the very beginning, ASICS has been about more than just shoes. Our company was founded to bring hope and joy to people through the power of movement.
In 1949, Kihachiro Onitsuka, a young Japanese aspiring to compete internationally, founded ASICS in Kobe. His company was established on the principle of creating hope and contributing to a healthy and happier society.
Innovation Driving Performance
Innovation has always been at the heart of ASICS. From developing the world’s first running shoe with a spiked sole in 1951 to creating the GEL technology in the late 1980s, the brand has consistently pushed boundaries to improve athlete performance.
The Values That Define ASICS
Each spring, Onitsuka would gather new employees to read aloud the values he built ASICS on, reminding them of the deeper meaning behind their work. These principles, such as respecting what and who came before, striving for continuous improvement, and challenging oneself to perform better, remain deeply embedded in ASICS’ culture today.
< Darstellung des gamble auf Unfall перевод angewendeten Texten, die Sie bei Google imágenes.
ASICS sponsored the 1968 Summer Olympics in Mexico City, demonstrating its commitment to global sports from an early stage. Today, ASICS offers a wide range of top-quality athletic footwear, apparel, and accessories, catering to both professional athletes and sports enthusiasts worldwide. Their dedication to innovation, quality, and performance has made them a trusted name in the sports industry. Did You Know?
ASICS Today: A Symbol of Quality and Innovation