Totti, 25 years ago and his “I purged you again”,

That thin t-shirt of his where the “I purged you again!!!” stood out. He marked the passing of an era. And he transformed an exultation into a generational slogan, a “logos”, a speech that took shape in four words and three exclamation points. The goal was no longer limited to being an end, but became a means to communicate something. Specifically: the heated antagonism on the part of Francesco Totti – oh well, the sporting antipathy – towards Lazio. It was 11 April 1999, the theater was the Olimpico in Rome, a wonderful derby had just ended: Roma-Lazio 3 -1. Curiosity: even Marco Delvecchio – scorer of a brace – rejoiced that day with a particular t-shirt, which bore the writing: “Vola SuperMarco vola”, but let’s be honest: who remembers it anymore? Deleted, silenced, condemned to oblivion from another shirt which – the same rule applies to television commercials which remain in the memory or not – launched a “stronger” message and had a more immediate impact.