British Star Announces New Apparel Partnership

Emma Raducanu, the 2021 US Open champion, has left Nike and signed a sponsorship deal with Uniqlo, effective immediately. This marks a significant shift for the British No. 1 and places her among a select group of tennis icons associated with the Japanese clothing brand.

Joining an Illustrious Roster

Raducanu becomes the fourth tennis player in history to be sponsored by Uniqlo, and the first woman to do so. Previously, the brand partnered with Roger Federer, Novak Djokovic, and Kei Nishikori. Raducanu had been with Nike since the age of fifteen.

“I am very pleased to join UNIQLO and to work closely with its amazing team of Global Brand Ambassadors. Uniqlo and I share many values and perspectives on life, culture, and society. I am excited to inspire and engage young people everywhere.”

Emma Raducanu

Recent Challenges On and Off the Court

Raducanu’s move comes amidst a challenging start to the 2026 season. She faced defeat in the second round of the Australian Open, recently parted ways with coach Francis Roig after six months, and experienced early exits in Doha and Dubai.

Since her unexpected US Open victory in 2021 – a run where she didn’t drop a set coming through qualifying – Raducanu has struggled to replicate that level of success. Her most recent final appearance was three weeks ago in Romania, where she lost to Sorana Cirstea.

Looking Ahead to Indian Wells and Miami

Currently ranked 24th, Raducanu is expected to debut her new Uniqlo apparel at the WTA 1000 tournaments in Indian Wells and Miami, beginning in March.

Nike, meanwhile, continues to focus its resources on top players including Carlos Alcaraz, Jannik Sinner, and Aryna Sabalenka.

FAQ

What prompted Emma Raducanu to leave Nike?

Raducanu sought a new partnership that aligned with her values and offered opportunities for collaboration and community engagement.

Who else has been sponsored by Uniqlo?

Roger Federer, Novak Djokovic, and Kei Nishikori have all been sponsored by Uniqlo.

When will Raducanu debut her Uniqlo apparel?

Raducanu is expected to debut her new apparel at the WTA 1000 tournaments in Indian Wells and Miami in March.