Puma Unveils Exciting Collaborations with Rihanna & SAN SAN GEAR
PUMA x FENTY Collection Drops October 23rd
Puma and Rihanna team up for the PUMA x FENTY collection, reinterpreting football’s heritage with Rihanna’s signature aesthetic. “Heritage Football, Rihanna’s Way” is the motto guiding this standout collection.
- Vibrant color palette: orange, green, silver.
- Standout items: classic T7 tracksuit, goalie jersey, reimagined PUMA x FENTY AVANTI LS -X boots.
- Release date: October 23, 2025, at 10:00 AM.
Stores: PUMA Store Shibuya (opens Oct 28), PUMA official online store, PUMA app, select stores.
Please note: stores and release date are subject to change.
The new style embodied by Rihanna is expressed with the message “Play your way on the field or on the street.”
“PUMA x FENTY” collection press release
PUMA x SAN SAN GEAR Collection Arrives October 31st
Following their first collab, Puma and SAN SAN GEAR present the PUMA x SAN SAN GEAR collection, featuring innovative shoes and apparel.
- Innovative shoes: Mostro Nu San San Gear with semi-covered asymmetric lacing, Talon San San Gear in jet black.
- Apparel: Minimal yet functional jackets, pants, shorts, bags, and caps in a stealth black color palette.
Campaign visual: city of Seoul backdrop, showcasing practicality and everyday life. - Release date: October 31, 2025.
Stores: PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA Official Online Store, PUMA App, select stores.
Please note: stores and release date are subject to change.
Did you know?
PUMA and Rihanna’s ‘ reinado’ collection from 2020 was an instant hit, quickly selling out in stores worldwide. Fans are eagerly awaiting this latest collaboration.
FAQs
- Where can I buy the PUMA x FENTY collection? The collection will be available at select stores, PUMA’s official online store, and the PUMA app.
- What are the key colors in the PUMA x SAN SAN GEAR collection? The collection features a stealth black color palette, with subtle pops of color on shoes and apparel.
Puma’s latest collaborations with Rihanna and SAN SAN GEAR are set to bring fresh takes on football heritage and sporty streetwear. Don’t miss out on these limited edition collections – mark your calendars and stay tuned for more updates!