WOOYOUNGMI
WOOYOUNGMI, founded by designer Woo Youngmi in 2002, emerged in Paris and became a menswear brand with a distinct international perspective. The brand has flagship stores in Paris and Seoul. As a member of the Chambre Syndicale de la Mode Masculine, WOOYOUNGMI has a place in the official menswear calendar.
OKYC PROJECTS
WOOYOUNGMI’s philosophy is rooted in a commitment to innovation and stylish design. The brand’s aesthetic combines luxurious fabrics with effortless tailoring, inspired by the artistic spirit of the bohemian lifestyle, presented through careful craftsmanship and creativity.
In 2020, WOOYOUNGMI launches a gender-borderless series, promoting the concept of “shared wardrobe” between men and women. This new direction continues to evolve each season, with the brand exploring cutting-edge fabric technologies and redefining luxury. Through embroidery, printing and the fusion of tradition and new technology, a unique narrative style is conveyed.
Spring Summer 2025
The concept of ABK (American-Born Korean) was born as waves of immigration over the past century gave rise to vibrant cross-cultural communities. This represents the fusion of various lifestyles into a diverse wardrobe style. For Spring/Summer 2025, WOOYOUNGMI expands the ABK concept into a broader exploration of shared style areas between South Korean and global cultures: from yuppie, preppy, surf bohemian, agri-utility and baseball uniforms. Through the brand’s forward-thinking Seoul perspective, the collection evolves into a dialogue between the past and the future, combining craftsmanship with cutting-edge design. Marking the brand’s most artisanal collection to date, it is deeply rooted in Korean craft tradition.
OKYC PROJECTS
Originating from the Far East Asian denim concept, the slender silhouette is belted at the waist, and the design is inspired by the cross cutouts of early baseball jackets. Elements of sportswear uniforms are present throughout the collection, in the form of corded suede jackets, suede or denim vests, knitted varsity jackets, cotton baseball jerseys, branded tops, corded denim leggings, and items made of leather, suede, cotton or denim. Made of structured baseball pants and shorts. The WYM logo is hand-painted in Korean calligraphy style on the satin baseball jacket.
The “Wild East” is reflected in durable overalls and twill and jeans. Knitted collared polo shirts, plaid shirts and boga shirts originated from the Korean knot art, stimulating the desire for organic and handicrafts, showing WOOYOUNGMI Minimalist and graphic aesthetic: wooden surf accessories with hand-painted rail-like WYM logo, mixed-material sneakers, woven leather loafers, hand-crocheted tops, and coats covered in mesh materials with bold graphic Vs Shape knitted skirt.
The Korean savannah is immortalized on tapestry trucker suits and bags, incorporating imagery from ancient Korean landscape paintings. Projecting a traditional atmosphere into the future, the hand-painted zigzag pattern is inspired by the geometric form of historical Korean patchwork, forming an organic and futuristic design. It appears throughout the series on nylon bomber jackets, reversible jackets, jersey shirts, surf tops, On the lining, waistband and bag.
On a journey across time and space between South Korea and the United States, the Spring/Summer 2025 collection showcases ABK’s relaxed yet formal yuppie tailoring, paired with shirts and ties. Through the collection’s bohemian attitude, the style transitions into flowing silk suits and coats, simple and ceremonial, reflecting the unique charm of oriental temple fabrics.
SOLID HOMME
On December 18, 2024, OKYC PROJECTS and SOLID HOMME held a 2025 spring and summer media preview at the Entrepreneurship Building, No. 33 Sichuan Middle Road, Shanghai, kicking off the collision and exchange of style and culture.
OKYC PROJECTS
As the benchmark for contemporary urban menswear, it is renowned for its mastery of tailoring, fabrics and design innovation. SOLID HOMME’s vision is to combine classic elements with modern silhouettes to redefine basic pieces for a diverse global audience.
SOLID HOMME continues to push boundaries and is already a menswear brand with independent ideas, creating works that combine exquisite craftsmanship with a deep understanding of urban elegance. Each collection explores the timeless appeal of classic design through a unique, contemporary lens.
Spring Summer 2025
AFTERHOURS
In the 2025 spring and summer series, SOLID HOMME bids farewell to the cold boundaries of the city, breaks the rules and rebuilds the brand DNA. Through a unique gesture, it reminds everyone to explore the beauty of the unknown and demonstrates sincere discovery – the explorer is both internal and external and has the courage to blaze new trails in unmarked environments. Relaxed silhouettes and layered looks are both practical and eye-catching, with exposed skin hinting at the collection’s provenance, rooted in the great outdoors. A suede-cut mountaineering vest, layered with nylon shorts and an expedition hat become tools that enhance environmental changes and adapt to unpredictable challenges. Suits with hiking poles, expert hiking shorts paired with terry hoodies, crocheted tops paired with nylon jackets, mesh knit sweaters paired with fringed jacquard denim bags, scuba sock boots – every look reaffirmed the idea of ​​mountain climbing, Surfing and running elements, faded olive green, dusty purple, apple green, peach and light blue appear in organic gradients throughout the collection, symbolizing the journey itself, as darkness turns to light on the trails. Spring/Summer 2025 redefines the concept of practicality, returning from familiar territory to its natural habitat. Curiosity inspires change – classic fabrics such as tweed and base colors in various shades of gray remain the cornerstone of SOLID HOMME, subtly interweaving the brand’s past and present, inspiring a sense of excitement that lurks just below the surface , like a climber about to set off.
2024-12-31 01:05:00