OCI Holdings targets Malaysia with localization strategy, including sports and cultural events

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Exchange with key figures and local residents through running competitions, badminton classes, etc.

OCI Holdings announced on the 7th that it recently strengthened friendships with key figures in the political and business world and local residents through running competitions and badminton classes in Sarawak, Malaysia, a production base for polysilicon for solar energy.

While uncertainty in the global market remains due to the US presidential election and China tariff policy until the second half of this year, OCI Holdings is strengthening ties with the local community for its Malaysian subsidiary OCI M and carrying out ESG (environmental, social, and governance) activities. The plan is to break through head-on the chasm (temporary slowdown in demand) in the solar energy industry.

◆Leading sports star Lee Yong-dae to create a venue for harmony and communication with local communities

On September 29, OCI Holdings held a one-day badminton class with badminton star Lee Yong-dae (Lee Yong-dae Badminton Development Association) at the University Putra Malaysia (UPM) Bintulu campus for the purpose of nurturing dreamers and improving the health of local residents.

In the morning of this day, the player provided one-point lessons for each situation from basic postures such as serve, smash, forehand step, and service return to 30 youth players recommended by the Bintulu Badminton Association. In the afternoon, a friendly match was held with club members and local residents. did it

The gymnasium was filled with excitement due to his idol-level popularity, with more than 300 people flocking to the site for this player’s visit.

Badminton is a sport so popular that it is considered the national sport in Malaysia and nearby regions such as Indonesia, Thailand, and India, and OCI Holdings took this into consideration and carefully recruited this player.

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This player is a leading star of Korean badminton, having won a gold medal in mixed doubles at the 2008 Beijing Olympics and a bronze medal in men’s doubles at the 2012 London Olympics, and also played in Indonesia, which is adjacent to Sarawak, in 2015.

On September 27, this player met a youth team from the Persatuan Badminton Bumiputra Sarawak (PBBS) Sarawak Badminton Association (PBBS), which is made up of local Malay residents, and gave them one-point lessons and supported their dreams.

A one-day badminton class was held with Lee Yong-dae in Bintulu, Sarawak, Malaysia.

◆Participating as a co-organizer of the eco-friendly running competition with major organizations in Sarawak.

OCI Holdings participated as a co-organizer in the ‘Kuching Green Run 2024’ held in Kuching, Sarawak, Malaysia on September 28.

‘Kuching Green Run 2024’ is an eco-friendly cultural event held for the first time to raise awareness of sustainable renewable energy and climate protection in the local community.

The event was hosted by local social enterprise Green Generation and co-organized by OCI Holdings, Kuching North City Hall Dewan Bandaraya Kuching Utara (DBKU) and Sarawak Economic Development Corporation Energy (SEDC).

A number of local companies, including Malaysia’s state-owned oil company PETONAS and China Communications Construction Company, also participated as sponsors.

At the opening ceremony, about 20 Sarawakians, including OCI Holdings Chairman Lee Woo-hyun, OCI M Corporation CEO Choi Seong-gil, Sarawak Economic Development Corporation Chairman Tan Sri Datuk Amar Abdul Aziz Husain, and Sarawak Deputy Minister of Tourism Datuk Sebastian Ting Yew. Key figures attended.

Chairman Lee Woo-hyun, who visited the site from Seoul for this event, went around the event venue and took care of them in person, even in the hot weather.

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Woohyun Lee, Chairman of OCI Holdings, said, “I think it is very meaningful to be able to raise awareness of healthy life and communicate with local residents through sports.” He added, “OCI M will continue to be a leading company in Sarawak, Malaysia, and will continue to pursue various ESG activities such as cultural events and scholarship projects. “We will carry out activities,” he said.

In fact, on September 30th, OCI M donated a medical ultrasound machine to Sarawak General Hospital together with SABATI (Sarawak Badan Amal Tenaga Isteri-Isteri), a non-profit charity led by key figures from Sarawak, Malaysia, to improve the health of local residents. Contributed to improving health.

◆In Korea, employees say “Salaam (hello)” in Malay.

At the end of August, a special lecture on the topic of understanding Malaysian culture and history was held for executives and employees at the headquarters in Jung-gu, Seoul.

Professor Ummi Hani Binti Abu Hassan and Professor Dong-Hoon Kim of the Department of Malay-Indonesian Language at Hankuk University of Foreign Studies gave a lecture to about 100 executives and employees of the company.

This lecture consisted of topics such as the history of Malaysia, yesterday and today of Malaysia as a multicultural country, and business manners, and was broadcast live online for employees of domestic and overseas affiliates who could not attend the lecture.

When Professor Umi, a Malaysian, taught us the Muslim greeting method called “Salaam,” which involves lowering your head while placing your right hand on your left chest, the executives and employees followed along and reflected on the meaning of the greeting: “I greet you with my heart.”

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Although Malaysia is a Muslim country, it is a multicultural country made up of various ethnic groups, including Malays (57.9%), Chinese (22.6%), and Indians (6.6%). Only Malaysian citizens who believe in Islam have the word Islam (ISLAM) written on their ID cards. I learned about various cultural differences through this lecture.

Cho Yong-sun, manager of OCI Holdings’ Strategy 1 team, who participated in the special lecture, said, “It was a valuable opportunity to learn about Malaysia’s history and cultural differences, which were unfamiliar to me,” and added, “Also, communication with the local community became smoother through the Malay language classes I participated in.” revealed.

OCI Holdings has conducted basic conversation training in Malay for three months since last June for executives and employees at team leader level and above.

◆ Various ESG activities are carried out according to the diversification of OCI M business areas

Through these local exchanges, OCI Holdings plans to establish mutual cooperation with Malaysia by stably supplying electricity, which is an essential element for OCI M operation, and diversifying business areas.

Previously, OCI Kumho, a joint venture between OCI M and Kumho P&B Chemicals, announced that it would produce 100,000 tons of ECH (Epichlorohydrin), an intermediate material of epoxy used in electric vehicles and wind power blades, starting in 2025. .

OCI M, located in the Samaraju Industrial Complex in Bintulu, Sarawak, Malaysia, currently has about 1,000 employees, and is increasing its presence in Malaysia by taking the lead in recruiting local talent.

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2024-10-07 01:32:57

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