In tennis it meets in Madrid. This year, the Mutua Madrid Open celebrates his twenty-second birthday. Specifically, the best tennis players on the world stage will meet in the capital between April 22 and May 5. Although not only them will be present at the Madrid Masters 1,000, since The test will have 44 sponsors, the largest number in its history.
The portfolio of sponsors for the Mutua Madrid Open is very atomized by sectors; There is no one that dominates over the rest, as happens at the Barcelona tennis event, in which the media clashes. top1.
In it pool of sponsors of the Masters 1,000 in the capital have been since sports equipment companies to transportation companiesincluding fashion, food and hospitality brands, among others.
The sectors with the greatest presence in the tournament are transportation and sporting goods, with three sponsors respectively, ahead of the media, fashion and wine sectors, all of them with two sponsors. Specifically, in the travel and transport sector there is the Madrid Transport Consortium, present in the last five editions; the airline Fly Emirates, since 2016, and the Spanish high-speed rail services company Iryo, which enters this year.
Added to the above are the racket brand Babolat, the tennis ball brand Dunlop and the fitness brand Matrix, as well as Diario Marca and Radio Televisión Española (Rtve), who will not be accompanied by Diario ABC, which had been present in the tournament since 2016. and that it stops sponsoring this edition. For their part, as fashion brands, Lacoste and Issey Miyake maintain their commitment to tennis, after entering the tournament’s portfolio in 2023. Finally, the winegrowers Marqués de Murrieta and Pazo de Barrantes maintain their presence in the tournament in the which have been there since 2011.
The rest of the sectors (32) contribute a sponsor each one of them. Mercedes, Openbank, Iberdrola or Cosentino are just some of the patros who will be present during the tournament in Madrid.
In terms of longevity, the Mercedes car brand and the Schweppes soft drink brand are the ones that have been linked to the Madrid tournament for the longest time, both since 2002. Behind them, Mutua Madrileña, which is title sponsor since 2006 and Estrella Damm and Laurent Perrier, who have sponsored the event since 2008.
The Mutua Madrid Open has increased the number of sponsors by 7% for this edition
There are several entrances and exits in the sponsorship area of the Mutua Madrid Open. Specific, tennis event welcomes Saudi sovereign wealth fund (PIF) in 2024 as the only partner in the savings and investment modality, in addition to the coffee brand Lavazza, the energy company Iberdrola or the appliance brand Haier. Likewise, the car rental company Europcar returns to the pool of sponsors, after abandoning it in 2019. For their part, Nordes, Maestros de Hojiblanca and Rodilla abandon the Masters 1,000.
In the 2022 edition of the Mutua Madrid Open, The tournament managed to be profitable, winning 1.2 million euros. The full stands and the sale of VIP boxes translated into a turnover of 24.8 million euros, to which were added 27 million euros generated through sponsoring.
That same year, the American multinational IMG took out its checkbook to close the acquisition of Madrid Trophy Promotions, owner of the Mutua Madrid Open, in exchange for 390 million euros. To this amount, 30.6 million more can be added to be paid annually until 2025 depending on the achievement of various objectives.