welcome to Second lifea podcast that highlights successful women who made major changes in their careers and mastered the pivot without fear. Hosted by Hillary Kerr, co-founder and chief content officer of Who What Wear, each episode gives you a direct line to women who are game-changers in their fields. Subscribe to Second life in Pódcasts de Apple, Spotifyor wherever you get your podcasts to stay tuned.
Chelsea Hirschhorn, founder and CEO of Frida, has turned a simple idea into one of the most trusted brands for hopeful new parents. Known for her innovative and practical products such as Windi Gaspasser, Push Pop Feeder and MediFrida Accu-Dose Pacifier, Frida has become a household name in child care. However, it all started with a product that solved the problem: a Swedish snot-sucking device. Hirschhorn received the product from a neighbor as a gift when she was pregnant and didn’t think twice until her newborn caught a cold for the first time. Only then did Hirschhorn witness the power of what is now known as NoseFrida.
Like most successful startups, Frida was born from a void Hirschhorn saw in the market. As a first-time, first-time mother, she often struggled to find effective, easy-to-use solutions to everyday challenges like congestion or feeding. Starting with a single SKU, today Frida has a catalog of more than 150 products, available at major retailers such as Target, CVS and Walmart within a five-mile radius for 99% of the US population.
(Image credit: Courtesy of Hirschhorn)
However, Hirschhorn’s path to success was not linear: he began his career in a different field: law. After graduating, she worked as a bankruptcy attorney in New York during the 2008 financial crisis. However, she soon adopted a more entrepreneurial path and joined the Miami Marlins as associate counsel and special events director. There she developed her business skills in an environment far removed from baby care.
Listen to the latest episode of Second life to find out how Hirschhorn plans to continue evolving the brand, changing the lives of parents forever. And keep scrolling to shop some of Frida’s best-selling products.
Frida
No-Mess Nipple Balm
Frida
Breathefrida the Humidifier, Diffuser + Night Light 3 in 1
Frida
Dermafrida the Flakefixer Cradle Cap System – Sponge, Brush and Comb
Next: Meet Kristen Faulkner: cyclist and two-time Olympic gold medalist at the Paris Olympics.
2024-10-01 00:07:54