Lucid Motors Fuels NBA Action with Jalen Brunson, Josh Hart in ‘Driven’ Campaign
Lucid Motors, Knicks Stars Team Up for ‘Driven’ Campaign
Lucid Motors, the innovative electric vehicle manufacturer, has joined forces with NBA stars Jalen Brunson and Josh Hart of the New York Knicks in a newly launched campaign called “Driven”.
Precise Engineering, Endurance, and Excellence
“Success is built with precision, endurance and a stubborn pursuit of excellence, values as relevant in sport as in automotive engineering.”Lucid Motors on the ‘Driven’ campaign
The campaign, which debuted on NBA opening day, draws parallels between the athletes’ relentless pursuit of victory and Lucid’s goal to push the boundaries of electric vehicle technology.
LUXURY ELECTRIC CARS, NBA STARS: A COHESIVE ALIGNMENT
Brunson and Hart, known for their competitive spirit, embody Lucid’s philosophy and serve as the faces of its luxury electric cars:
- Brunson, a symbol of power on the court, represents the Lucid Air, a high-performance electric sedan.
- Hart, recognized for his resilience and versatility, fronts the upcoming Gravity SUV, an advanced electric off-roader.
The alliance’s objective is more than just a sponsorship; it’s about bridging the gap between prestige sports and luxurious, tech-focused electric mobility.
AGGRESSIVE EXPANSION FOR LUCID MOTORS
While the ‘Driven’ campaign steals the spotlight, Lucid Motors is also expanding its footprint across the United States. The electric vehicle maker is opening new studios and service centers in California, with plans to introduce three new mid-segment models in the near future.
EXPERIENCING ELECTRIC LUXURY, JUST LIKE ELITE SPORT
For Lucid, the NBA partnership is more than just marketing; it’s a way to prove that an electric car can inspire the same passion as elite sports. By aligning with athletes who embody endurance and precision, Lucid aims to make its electric luxury vehicles more relatable and desirable.
DID YOU KNOW?
Lucid Motors’ Gravity SUV is the first electric vehicle designed specifically for off-road adventures, boasting 770 horsepower and a range of up to 400 miles.
FAQs
When does the Lucid Air and Gravity SUV hit the market?
The Lucid Air is already available for purchase, while the Gravity SUV is expected to hit showrooms in late 2023.
Where can I find more about Lucid Motors’ expansion plans?
For updates on Lucid Motors’ expansion plans, follow their official news channels (Lucid Motors Blog) and social media handles.