New Platforms Redefine Golf Fandom

LIV Golf, the world’s golf league, has partnered with Beyond Sports, a Sony group company, to launch LIV Golf Fantasy and LIV X, two new gaming experiences designed to redefine how fans interact with the sport. These platforms aim to increase engagement through gamification and interactive content across LIV Golf’s 14-event international season.

This collaboration marks Beyond Sports’ first venture into the golf market, signaling an expansion of its technology into a new sports landscape. The products are designed to broaden the appeal of golf by offering accessible playables and inclusive gaming formats.

LIV Golf Fantasy: A Season-Long Competition

LIV Golf Fantasy is a free-to-play, season-long fantasy game designed to keep fans engaged throughout the entire season. Key features include:

• Hole-by-hole scoring, offering continuous engagement with every shot.
• Flexibility to join the competition at any point, with scoring based on the best four results from the first six events.
• Expert picks and lineup reminders, including Fantasy Caddie guidance.
• Opportunities to win prizes, with 15 awards distributed throughout the season.
• Accessibility on any mobile device or web browser.

LIV X: The Interactive Fan Hub

LIV X serves as a central hub for fan engagement, offering a variety of interactive and gamified experiences. Features include:

• Quizzes, daily games, event-specific competitions, and polls.
• A loyalty and rewards platform where fans can earn points, level up, and redeem rewards, including presale ticket access and professional swing analysis.
• Exclusive content tailored to individual user preferences, increasing awareness of LIV Golf’s players, and teams.
• Accessibility on any mobile device or web browser.

Industry Reactions

Denise Taylor, Chief Technology Officer of LIV Golf The launch of our LIV Golf Fantasy game takes a major step forward in how we are using technology to drive fan engagement. It makes the sport more interactive, fosters social connections, and provides entertainment for our fans and passionate golfers worldwide.

Luke Guppy, Head of .PLAY at Beyond Sports Our products are built on a simple idea: you don’t have to play golf to be a golf fan. By combining interactive play with meaningful rewards, we’re welcoming casual audiences alongside dedicated followers and giving fans new reasons to participate, compete, and stay connected. Partnering with LIV Golf has been an incredible opportunity, and we’re proud to support bring their modern vision to life.

Looking Ahead

Both LIV Golf Fantasy and LIV X are now live, inviting fans to participate ahead of the HSBC LIV Golf Hong Kong event, scheduled for March 5-8 at Hong Kong Golf Club. Additional features for the LIV Golf Fantasy platform are planned for release in the second half of the season.