MHD Moët Hennessy Cognac brand “Hennessy” handled by Diageo Inc. (Kanda Jimbocho, Chiyoda-ku, Tokyo) has released a limited edition design bottle “Hennessy VS x” in collaboration with the world’s top professional basketball league “NBA (National Basketball Association)”. “NBA Season 4 Limited Bottle” will be released in limited quantities from Wednesday, April 24, 2024.
“Hennessy VS x NBA Season 4 Limited Bottle”, the fourth collaboration with “NBA”, is a new season limited design inspired by a street atmosphere. You can feel the atmosphere of the game created under cracked concrete and street lights. Basketball, which has a deep connection to Hennessy, is a runway, a dance floor, and a gathering place for the community. Enjoy the design that expresses the excitement of creating the best stage as the match heats up. Since its founding in 1765, Hennessy has revolutionized the cognac world and continues to have a strong presence as the world’s most beloved cognac. In 2019, Hennessy became the first official spirits partner in NBA history, and has since expanded into a global partnership. has been expanded. This collaboration, which transcends the framework of “cognac” and “sports,” and brings together two world-class brands, will further enliven the urban culture surrounding young people. Starting in 2022, the two globally iconic brands will collaborate to create limited edition bottles.
Product name: Hennessy VS x NBA Season 4 Limited Edition
Hennessy VS x NBA Season 4 Limited Bottle
Capacity: 700m
Alcohol content: 40 degrees
Suggested retail price: 5,200 yen (excluding tax) / 5,720 yen (including tax)
Release date: April 24, 2024 (Wednesday) Limited quantities will be released sequentially
The company operates a global sports and media business centered on four professional sports leagues: the National Basketball Association, Women’s National Basketball Association, NBA G League, and NBA 2K League. We have a significant international presence, offering games and programming in more than 50 languages in 215 countries and territories, and selling products in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2020-21 season include 107 foreign players from 41 countries.
The NBA has built one of the largest social media communities in the world, with more than 1.9 billion followers across league, team and player platforms. Through NBA Cares, the NBA also addresses important social issues by partnering with internationally recognized youth organizations that support education, youth and family development, and health-related activities.
The aroma is reminiscent of rich spices and fruit aromas, further accentuated by fruity notes and delicate vanilla nuances, giving the drinker a sense of power and pleasant harmony. Smooth and complex. The elegant and lively taste unique to Hennessy VS can be said to be a symbol of powerful cognac.
Since Richard Hennessy introduced the unique cognac that bears his name in 1765, his uncompromising craftsmanship and passion have been passed down through eight generations of the Hennessy family. We use only eau-de-vie (raw sake) made from grapes from carefully selected fields, and find the perfect blend from our world’s largest storage capacity of over 350,000 barrels. These Hennessy commitments have evolved over time into the ultimate taste, and have captivated people as the most beloved cognac in the world. Even in Japan, since it was first imported in 1868, its high prestige has continued to make it stand out.
Hennessy official website