Khunying Patama (BWF): “France lives a golden age of badminton”

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Badminton World Championships 2025: Paris Extension of Olympic Heritage

The International Federation of Badminton (BWF) is thrilled to announce that the 2025 World Championships will take place in Paris, France, following the successful hosting of the Olympic and Paralympic Games there in 2024. In an exclusive interview with SportBusiness.Club, BWF President Khunying Patama shared her enthusiasm and insights about this exciting event.

Paris 2025: Building on Olympic Heritage

“We are extremely enthusiastic about these BWF Total Energies 2025 World Championships in Paris,” said Khunying Patama. “Just a year after welcoming the world for the Olympic and Paralympic Games, Paris will once again host the international badminton community. These championships will extend this exceptional heritage, as it is the only major international event organized in a site inherited from the Games in Paris in 2025.”

France: A Badminton Powerhouse

France has emerged as a significant player in the world of badminton, with a new generation of champions leading the charge. Thom Gicquel and Delphine Delrue made history by winning the first French title at the Indonesia Open this year, while Alex Lanier, Toma Junior Popov, and Christo Popov are shaping what could be a golden age for French badminton.

“France has become one of the most beautiful stories in badminton,” said Khunying Patama. “Beyond the elite, the progression of practice among young people and in clubs illustrates that France cultivates not only today’s champions but also a lasting basis for tomorrow.”

Global Growth and Innovation

Badminton continues to grow globally, with approximately 384 million active practitioners worldwide. The discipline is focusing on innovations like Airbadminton and commercial partnerships to strengthen its attractiveness and international growth.

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“The badminton remains the fastest racket sport in the world and its craze grows everywhere,” said Khunying Patama. “Our strong position in the Olympic movement and our innovations to increase the show and accessibility guarantee that badminton will remain a popular and relevant sport in the near future.”

Development Strategies and Sponsorship Opportunities

The BWF aims to develop badminton in other regions, with Los Angeles 2028 being an important target. Additionally, the federation is working on innovations like synthetic shuttles and youth engagement programs like Shuttle Time to make the sport more affordable and accessible.

Private sponsorship plays a significant role in financing badminton, representing around 40% of the federation’s income. Partnerships offer companies unique entry doors to Asia and connections to a high-growth global audience through live events and digital platforms.

Looking Ahead

“Los Angeles 2028 is an important target for us,” said Khunying Patama. “We are setting up inheritance strategies so that our impact in North America is durable. We already have successful experiences with Rio 2016 and the United Arab Emirates where badminton has progressed a lot, including at the highest level.”

FAQ

When will the 2025 Badminton World Championships take place?
From August 25 to 31, 2025.
Where will the championships be held?
Paris, France.
What innovations is badminton focusing on?
Airbadminton and commercial partnerships.

Did you know?

Badminton is the fastest racket sport in the world, with shuttlecock speeds reaching up to 421 km/h (261 mph) during competition.

Pro Tip

Looking to improve your badminton skills? Practice your footwork and maintain a consistent training routine to see significant improvements in your game.

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