Alessandro Del Piero in recent days in New York, Bobo Vieri today in Algiers: Italian football “marries” Made in Italy and opens up to new markets. There League of A of the president Lorenzo Casiniof the ad Luigi De Siervodell’head of competitions Andrea Butti (he certainly won’t lack work next year with 5 Italians in the Champions League) and the marketing manager Michele Ciccarese it is giving itself new structures and is now looking at the countries that are most attentive to football (or football or soccer): two new venues have already opened, New York e Abu Dhabinow they are also in the pipeline Singapore e Riyadh (Saudi Arabia where the Italian Super Cup is already being played with the final four). We are making up for time lost in past years.
Del Piero and Vieri are well-known, brilliant players with a great past (and who speak English). The former Juventus champion, still loved by his fans, was in New York. Now it’s the turn of another former champion, ironic and attentive to the events of our football, who will be the protagonist today in Algiers, where the Lega Serie A, alongside Ice and Maeci, promotes Italian excellence in the most important fairs in the world.
Today in Algiers the protagonist at the 21st International DJAZAGRO Exhibition, at the Palais des Expositions, will be the former national team striker Vieri, who will visit the Italian Collective and meet the exhibitors present. Before the event at the Palais des Expositions Vieri and the Lega Serie A delegation were welcomed at the Italian Embassy in Algiers by the ambassador Alberto Cutillo and by the consul Omar Appolloni. This is the first of a series of stages that this year too will see the Lega Serie A Ambassadors promoting the excellence of Made in Italy and their great history made of tradition, style and innovation, as has already happened in the past at the most important fairs international organizations around the world, from New York to London, from Frankfurt to Paris.