Ahead of the 2026 Subway Women’s League Cup Final between Manchester United and Chelsea, Subway has teamed up with London-based sports fashion designer Hattie Crowther to create a limited-edition collection of football scarves. The collaboration aims to celebrate the growing intersection of fashion and football, catering to a new era of fandom where sporting apparel is increasingly integrated into everyday style.

A Fusion of Fashion and Football

Known for her upcycled designs using football jerseys, scarves, and memorabilia, Hattie Crowther has become a leading figure in sustainable sports fashion. This partnership sees the creation of 300 uniquely designed scarves, intended to transcend the 90 minutes of the match and become lasting style pieces.

The scarves, designed with future styling opportunities in mind, are intended to be worn beyond the stadium. Crowther’s designs aim to bridge the gap between the pitch and the runway.

The Design Process and Inspiration

Crowther’s inspiration stemmed from the cultural significance of the football scarf itself. I think the starting point is of course the football scarf itself – it has already become its own thing at the cultural level. I would say it’s one of the most recognizable symbols in the entire sports world, across many different sports. she stated.

The designer focused on adapting the familiar form of the scarf into a fashion context, creating a piece that still speaks the language of football, but can exist beyond a single match. The process involved integrating Subway’s branding within the traditional framework of a football scarf’s design.

Fan Engagement and Availability

Fans can enter a giveaway on Subway’s Instagram to win a scarf, along with Women’s League Cup Final tickets and Subway gift cards by tagging a friend in the comments. Attendees at the final on March 15th may also encounter surprise experiences in the stands.

Crowther expressed her enthusiasm for future collaborations, stating that If these ideas can be advanced in tandem with the growth of the women’s game, then perhaps a more conscious and thoughtful relationship between sport, fashion and more ethically conscious practices can be forged.

FAQ

• How many scarves are available? Only 300 limited-edition scarves have been created.
• Where can fans win a scarf? Fans can enter a giveaway on Subway’s Instagram.
• When is the Women’s League Cup Final? The final will be held on March 15th.