GPA Unveils ‘Playbook 2026-2028’ to Boost Player Visibility and NILP Rights

The Gaelic Players Association (GPA) is set to unveil a comprehensive new strategic document, The Playbook 2026-2028, on Thursday, with a core focus on elevating player visibility and securing their rights regarding name, image, and likeness (NILP).

A New Era for Inter-County Players

A key aim of the plan is to establish a structured policy of interaction with inter-county players during playing seasons, fostering greater access for media and fans alike. This initiative comes three months after a landmark agreement between the GAA and GPA formally recognized inter-county players’ ownership of their NILP rights.

Landmark NILP Agreement

The new four-year protocol, running from 2026 to 2029, grants players full ownership of their NILP rights for both commercial and non-commercial leverage. A joint commercial venture, Le Chéile, will oversee the commercialization of these rights, ensuring fairness, and transparency. A dedicated distribution fund will be created for eligible players from the proceeds of NILP commercialization.

Financial Benefits for Players

• GPA members will receive 15% of annual license fees and dividends from the GAA’s streaming platform, GAA+.
• Inter-county players will also receive 15% of gross Central Council commercial revenue.
• A new joint bursary fund of €300,000 annually will be established.

Reconnecting Players with Supporters

Beyond financial gains, the GPA’s plan prioritizes reconnecting players with supporters. Increasing visibility for GPA members will help them reconnect with supporters, enhance their communication skills, and build their brand and profile. The plan also aims to grow Gaelic games overall.

Strategic Focus for the Next Three Years

The Playbook 2026-2028 breaks down the GPA’s key areas of focus for the next 36 months, building on a motion passed at the GPA’s AGM in 2025 to increase player visibility and brand growth, and to grow Gaelic games.

FAQ

The GPA’s initiative marks a significant step forward in recognizing and supporting inter-county players, ensuring they benefit from their contributions to Gaelic games both on and off the field.