Giro d’Italia: good ratings on Rai but the Trial is a flop

Exploding right from the start from Venaria Reale, thanks not only to a champion like Tadej Pogacar – capable of turning it on immediately and wearing the pink jersey on the second day of racing – but also to the always eventful stages, the Italians like the Giro 107 like crazy. On the streets and even in front of the TV. After the first 11 stages, the audience figures on Rai are positive, in an absolute sense and also in comparison with recent years. The peak of listeners is recorded in the last hour of the stage, on Rai2: the average number of listeners so far is 1,549,138, a slight increase compared to 2023 (1,536,785) and sharper than 2022 (1,416,809). The feedback relating to the live broadcast of the stage was also good (from 1,019,408 listeners last year it rose to 1,040,568). But the increase also concerns the other two previous slots on RaisportHD, i.e. “Giro Mattina” (from 117,854 a year ago to 173,956 this year) and “Prima direct” (342,453 against 275,707 in 2023).

sharp decline

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A sharp decline, however, for the “Processo alla stage” conducted by Alessandro Fabretti. After an encouraging start, starting from the fifth stage there was a drop in listeners of 22.8% compared to the same stages in 2023, i.e. it went from 836,568 listeners to 646,620. The average of the first eleven stages also fell: -10.44%.