Cairo, president of RCS Mediagroup, which organizes the pink race: “International brand which, just like the Giro d’Italia, is a messenger of Made in Italy”
Eataly becomes part of the Giro d’Italia family as Top Sponsor of the Maglia Bianca. The agreement was made public today at the Eataly Milano Smeraldo headquarters. Present – among others – were Urbano Cairo, president of RCS MediaGroup, and Andrea Cipolloni, Group CEO of Eataly.
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“Eataly has always brought Italy to the world through high quality food. For this reason it seems like a great opportunity to create a partnership with the most famous Italian sporting event in the world. Being on the shirt dedicated to the winner of the Youth Ranking is further a source of great satisfaction” said Cipolloni. While Cairo said: “We welcome Eataly among our partners, an international brand which, just like the Giro d’Italia, is a messenger of Made in Italy. In fact, Eataly has always brought excellence around the world of Italian food and wine, placing emphasis on the quality of Italian products, their authenticity and the peculiar characteristics that make the Italian food sector number one globally”.
Gazzetta dello Sport
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2024-05-02 22:47:38
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