LIVE BOARD Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO Jun Sakurai, hereinafter LIVE BOARD) and Tokyo Football Club Co., Ltd. (hereinafter Tokyo Football Club) are the J1 team of FC Tokyo, a professional soccer team operated by Tokyo Football Club. We are pleased to inform you that league match highlights (digest videos) will be broadcast on up to 19 outdoor digital OOH screens in Tokyo operated by LIVE BOARD from Monday, March 25, 2024.
＞＞LIVE BOARD WEB SITE:
Distribution start date: March 25, 2024 (Monday)
Distribution area: Up to 19 outdoor digital OOH screens in Tokyo operated by LIVE BOARD
・There will be 19 courts when the National Stadium is held, and 16 courts when the Ajinomoto Stadium is held.
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Delivery time: 7:00-24:00
*Movies will be distributed randomly
*Please note that broadcast start/end times may differ depending on each medium.
FC Tokyo official website:
First broadcast from March 25th (Monday):
The J League’s first consecutive games at the National Stadium are scheduled for April 3rd (Wednesday) and April 7th (Sunday), and a promotional video will be aired.
Broadcasting after April 8th (Monday):
Broadcast of J1 League match highlight video
Currently, the number of LIVE BOARD screens has grown to more than 63,600 across the country, and in addition to the screens we have installed ourselves, we are expanding our collaborations with other companies every day.
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Realize data-driven targeting and effectiveness verification
Digital OOH Ad Network Operator
Realized distribution based on impressions (VAC)* for the first time in Japan in the OOH area. Even in situations where changes in the flow of people are likely to occur, such as the coronavirus pandemic, we will develop an ad distribution and billing system that is as close to reality as possible based on the number of people who are assumed to see the ad at that time and place. . In addition, by combining big data from one of Japan’s largest carriers with a proprietary network that bundles a variety of digital OOH across Japan, including outdoors, indoors, on trains, and inside stations, we will be able to improve conventional OOH, such as targeting by gender and age group. We have made it possible to perform distribution based on “humans”, which was difficult to do with other services.
* LIVE BOARD uses impressions (VAC = Visibility Adjusted Contact / total number of ad viewers), which takes into account visibility rates based on visibility surveys, as recommended by the OOH Global Measurement Guidelines. Out of the number of people in the viewing area of the media (OTS = Opportunity to See), the total number of people who may come into contact with an OOH advertisement (OTC = Opportunity to Contact / Direction of movement and presence of obstacles within the viewing area) ) is defined. By adding the visibility rate depending on the medium to this number, we estimate the total number of people who will actually see the ad (VAC).
Company name: LIVE BOARD Co., Ltd.
Representative: Jun Sakurai, President and Representative Director
Address: 7th floor, Daiwa Aoyama Building, 3-1-30 Jingumae, Shibuya-ku, Tokyo
Capital: 2.755 billion yen
Business start date/foundation date: February 1, 2019
Business details: Operation of digital OOH advertising distribution platform, development of digital OOH advertising media, sales of digital OOH advertising space
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