Wimbledon Finalist Bouchard Lost Rolex Deal Over Haircut

Former tennis star Eugenie Bouchard, who reached the Wimbledon final in 2014, has revealed a surprising reason for losing a lucrative sponsorship deal: a haircut gone wrong. The incident occurred after a challenging period following her successful 2014 season.

A ‘Rebellious Phase’ and Unexpected Consequences

Bouchard, now a model and influencer, recounted the story, explaining the difficult mental state she experienced after her breakout year. After an excellent year in 2014, 2015 was very difficult for me. It was hard, because back then, mental health wasn’t as talked about as it is today, and I suffered a lot. I just didn’t dare talk about it, she explained.

Following a disappointing performance at the 2016 Australian Open, Bouchard sought a change and decided to get an undercut. However, the result was not what she anticipated.

To be honest, I just wanted a tiny undercut. I don’t understand what happened, but it was literally half of my head, Bouchard said. Daily Mail

The unexpected hairstyle led to the non-renewal of her contract with Rolex, as the Swiss watch brand felt the new style no longer aligned with its public image.

From Tennis Star to Social Media Influencer

Despite the loss of the sponsorship, Bouchard remained financially successful. In 2016, her income was estimated at $6.2 million, and she was ranked ninth among the highest-paid sportswomen in 2017 with earnings exceeding $7 million.

Today, Bouchard continues to thrive, building a successful career as a social media star with over 2.3 million followers on Instagram. Her content includes glimpses into her life, modeling work, and continued connection to the world of tennis. She also collaborates with brands like New Balance.

Key Takeaways

Eugenie Bouchard’s story highlights the pressures faced by athletes, the importance of mental health, and the unexpected ways in which personal choices can impact professional opportunities. Her successful transition into modeling and social media demonstrates her adaptability and entrepreneurial spirit.

FAQ

• What year did Eugenie Bouchard reach the Wimbledon final? 2014.
• What caused Bouchard to lose her Rolex sponsorship? A haircut she described as a disaster.
• What is Bouchard doing now? She is a model and social media influencer.

Did you know? Eugenie Bouchard was the first Canadian tennis player to reach the singles final of a Grand Slam tournament.

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