Eileen Gu Continues Victory Lap with Milan Fashion Week Appearance

Fresh off a stellar performance at the 2026 Milan Cortina Winter Olympics, freestyle skier Eileen Gu is extending her stay in Italy, trading snow for style at Milan Fashion Week.

From Olympic Glory to Runway Debut

Gu secured three medals at the recent Winter Games – gold in halfpipe and silver in both big air and slopestyle – solidifying her position as the most decorated freestyle skier in Olympic history. Now, she’s turning her attention to another passion: fashion.

Gu attended the Prada reveal on February 26, 2026, and was also spotted at the Brunello Cucinelli show on February 25th. She even shared a photo with WNBA star Caitlin Clark on her Instagram story.

A Dual Pursuit: Sports and Style

“I have the other job, the other fashion thing,” Gu said, according to France 24.

Gu’s foray into the fashion world isn’t novel. She’s expressed excitement about exploring her creativity and femininity through fashion, seeing it as a natural complement to her athletic career.

“I consider these two areas coexist very beautifully, and I hope to express that in Milan next week,” she added.

Beyond the Slopes: Endorsements and Influence

The 22-year-old San Francisco native has already amassed significant success off the slopes, securing approximately $23 million in endorsements. Her income structure differs from many top athletes, with a relatively small portion coming from competition prize money – around $100,000 – and the vast majority stemming from sponsorships and modeling contracts.

Gu represents global luxury brands including Fendi, Gucci, Tiffany & Co., and Louis Vuitton, and is a founding member of Victoria’s Secret’s ‘VS Collective’.

A Unique Path to Stardom

Gu’s decision to compete for China at the age of 15 garnered international attention. She explained at the time that she wanted the opportunity to inspire millions of young people in the place where my mother was born during the Beijing 2022 Winter Olympics was the opportunity of a lifetime.

This choice propelled her to become a top sports star in China, achieving both wealth and fame.

Looking Ahead

Gu is currently a student at Stanford University and continues to balance her academic pursuits with her athletic and fashion endeavors. She will remain in Milan until March 2nd, continuing to make waves in the fashion world.

Gu’s ability to seamlessly transition between the world of elite athletics and high fashion demonstrates her versatility and influence, solidifying her status as a rising star both on and off the field.