Champions Cup Set for October Return to Boost Interest

The European Rugby Champions Cup could shift its start date to October, aiming to boost interest and increase audiences, according to tournament organizers.

Why the Change?

The current December start date often coincides with the packed November Test window, leading to weakened teams and decreased fan engagement during the pool stages.

“There is collective support from coaches and clubs to commence their campaigns before the packed November Test window.”

Champions Cup organizers

Potential Formats and Benefits

EPCR, the governing body of the Champions Cup, is considering a single weekend in October and December, or two consecutive weekends in October, to accommodate the change.

• Better chance of having best players fit and firing before the autumn internationals
• Encourages more early season interest
• Potential increase in TV audiences and stadium attendances

EPCR’s Stance on the Current Format

While acknowledging criticism of the 24-team, four-pool structure, EPCR insists that interest in the tournament is rising. They cite doubled TV audiences and 50% increased stadium attendances over the past six years.

“The format is delivering when you look at how few dead-rubber games there are. We have a compelling tournament with a stable format that is delivering what we wanted: jeopardy, increasing audiences, increasing fan engagement.”

Jacques Raynaud, EPCR chief executive

Looking Ahead

Raynaud confirms that an earlier start is likely, but the specific format and timing are still being fine-tuned.