Caudalie Expands into Wellness with Latest Paris Yoga & Pilates Studio
Luxury beauty brand Caudalie is accelerating its diversification by investing in the physical well-being sector. The company has inaugurated a yoga and pilates studio in Paris’s Marais district, designed to extend its expertise and strengthen its experiential offerings.
From Bordeaux Vineyards to Parisian Marais
Caudalie is translating its DNA from the lands of Château Smith Haut Lafitte to the Parisian streets. The brand’s first studio, spanning nearly 500 square meters, features aesthetic elements like wine-colored carpets and cork bricks, alongside a mineral architectural design.
The studio includes two practice rooms, changing rooms, a boutique, and a spa, creating a point of convergence between sports practice, care and retail
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Structuring a Brand Community Around Movement
The studio offers around fifteen weekly group lessons, accommodating 10 to 20 participants, with disciplines including Vinyasa, Hatha, Iyengar, Yin, Rocket, Ashtanga, Kundalini yoga, Pilates, Kalon Barre, TRX, and Body enhance, catering to various intensity levels. Private lessons are also available, led by approximately twenty teachers.
From Skincare to a Holistic Approach
The studio is located within Caudalie’s new Parisian headquarters, covering over 5,000 square meters across two private hotels and a renovated industrial building. In addition to the studio, boutique, and spa, the space features an events center for entrepreneurs, creatives, and professionals in the French cosmetics industry.
Founded 30 years ago by Mathilde and Bertrand Thomas, Caudalie currently operates in around forty countries through a parapharmacy and selective distribution network. In 2024, the brand’s turnover exceeded 300 million euros.
Studio Yoga and Pilates Caudalie
11 rue Pavée, 75004 Paris
FAQ
- Where is the new Caudalie studio located?
The studio is located at 11 rue Pavée, 75004 Paris. - What types of classes are offered?
Classes include yoga (Vinyasa, Hatha, Iyengar, Yin, Rocket, Ashtanga, Kundalini) and pilates, as well as Kalon Barre, TRX, and Body enhance. - How large is the studio?
The studio spans nearly 500 square meters.
Caudalie’s expansion into wellness signals a strategic move to cultivate a broader brand community and offer a holistic approach to beauty and well-being. The integration of fitness, skincare, and retail positions Caudalie as a leader in the evolving lifestyle market.