Bologna’s Gifting Frenzy: Top Trends for the Holidays
Bologna, Italy – As the holiday season approaches, so does the gifting frenzy. According to a recent Confcommercio analysis, Bolognese residents are expected to spend an average of 216 euros per capita, totaling between 760 and 800 million euros overall on gifts. So, what are the top picks this year?
Games
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“Trauma of the Trams” – A board game loved by customers in Bologna long before construction sites took over the city is a must-have for those who enjoy “moral dilemmas”.
“It’s a challenge full of ‘moral dilemmas'”
Goblin Shop Employee
- “Finger Yoga” – A mini kit that includes cards and a mat for finger exercises, exclusively available at Tiger chain stores.
Wines
- “Knights” – Biodynamic bubbly winner from Franciacorta vineyards, Cavalleri’s “Blanc de Blancs”, priced at 31.90 euros. (Source: Signorvino)
- Silver medalist – Sorbara Paltrinieri’s Lambrusco comes in at 12 euros.
Sweets
Veganone takes the lead this year, outselling traditional panettone. Crafted by Forno Brisa, it retails for 42 euros and includes candied apricots and artisanal chocolate, with no animal fat.
Books
- “In the Flesh” by David Szalay – Recipient of the Book Prize 2025, this novel about a Hungarian man’s life from the 70s to today is a top pick for Christmas.
- “Bar Sport” by Stefano Benni – The late Italian writer’s classic book takes second place.
Clothes
Peanuts-inspired apparel from Scout is a hit this holiday season, with sweatshirts and clothing items featuring Charlie Brown and friends available for all ages.
For Pets
Toschi pharmacy’s dog-friendly panettone, priced at 4.45 euros, spreads joy among furry family members. An adapted, non-alcoholic version has even been created for them.
Did you know?
The tradition of gift-giving in Italy during the holidays dates back to the Middle Ages.
Pro tip
Shop early to avoid the holiday rush and enjoy better choices. Also, consider unique, local products to make your gifts even more special.
FAQs
What’s the most popular gift category?
Food and wine is the winner, according to the Confcommercio analysis.
What’s the average spending per capita on gifts in Bologna?
Residents spend an estimated 216 euros on average, with a total spending range of 760 to 800 million euros.
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