David Beckham Unveils New Eyewear Collection in Marrakech

Football Legend’s Latest Venture

Sports icon David Beckham has launched his new eyewear collection with a splash, choosing the vibrant city of Marrakech as the backdrop for his advertising campaign. The ex-England captain showcased his latest designs in the Moroccan city, which also happens to be one of his homes.

Beckham’s Unique Ad Campaign

“I present to you my new group for the fall and winter of 2025 … Our most innovative groups so far.” – David Beckham

The ad campaign, shot by Beckham himself, features the global superstar wandering through the historic tourist spaces of the “capital of palm trees,” donning various styles from his new collection. In one scene, Beckham pours Moroccan tea from a refrigerator, adding a touch of quirkiness and creativity to the shoot.

Marrakech’s Increasing Appeal for International Stars

This isn’t the first time Beckham has chosen Marrakech for a promotional campaign. The city has previously hosted the launch of another of his eyewear collections, and it seems to be a favored location for international stars. Its rich culture, historical architecture, and vibrant colors provide an aesthetically pleasing backdrop for such campaigns.

Beckham’s Business Empire Expands

The former Manchester United and Real Madrid player’s latest endeavour joins a diverse portfolio of business ventures, which already includes a successful menswear line with H&M, his own clothing brand House 99, and various profitable sponsorship deals. Beckham’s business acumen, combined with his global appeal, continues to make him a formidable force in both the sports and fashion worlds.

FAQs

When was David Beckham’s new eyewear collection launched?

September 5, 2025

Where was the advertising campaign for the new collection shot?

Marrakech, Morocco

To watch the full ad campaign, click here.

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