F1 Streaming Landscape Shifts: Apple TV & Netflix Join Forces
The way Formula 1 fans in the United States consume racing is undergoing a significant change. Apple TV and Netflix have announced a groundbreaking partnership that will see shared streaming of live race coverage and the critically acclaimed docuseries Drive to Survive
.
Live Racing on Both Platforms
For the first time, U.S. Fans will have the opportunity to watch a Formula 1 race live on both Apple TV and Netflix. The Canadian Grand Prix, scheduled for May 22-24, will be simulcast on both streaming services, offering viewers unprecedented access and flexibility.
‘Drive to Survive’ Expands its Reach
The partnership extends beyond live racing. Season 8 of Drive to Survive
will be available to both Apple TV subscribers and Netflix users. This marks the first time the series will be accessible on both platforms, significantly broadening its audience. Season 8 premieres today, February 27.
A Hit Series Drives Fan Engagement
The success of Drive to Survive
has been instrumental in attracting a modern generation of fans to Formula 1. The series has attracted a diverse audience
for its behind-the-scenes approach, transforming it from a typical sports docuseries into a compelling narrative that’s brought in millions of new fans.
Apple and Netflix: Strategic Alignment
This collaboration serves key strategic goals for both streaming giants. Apple, which acquired exclusive U.S. Broadcasting rights to Formula 1 in 2026, aims to build out complementary programming to keep racing fans engaged when races aren’t being run. Netflix, meanwhile, is expanding its live sports offerings, having already secured rights for NFL, Major League Baseball, and the FIFA Women’s World Cup.
Apple’s Expanding F1 Ecosystem
Apple’s commitment to Formula 1 extends beyond live races and Drive to Survive
. The company plans to integrate the sport across its ecosystem, including Apple News, Apple Maps (highlighting F1 tracks), Apple Music, and Apple Fitness+, as well as in its retail stores.
A Landmark Deal for Formula 1 in the U.S.
Apple’s multi-year deal with Formula 1 replaced ESPN as the exclusive U.S. Broadcaster for all 24 races. The deal is reportedly valued at around $150 million per season, a substantial increase from the approximately $85 million
ESPN reportedly paid. All races are available to Apple TV subscribers at no extra charge. ESPN’s final year of coverage averaged 1.3 million
viewers.
“We are a worldwide sport, but the US market for sure [is] a market where People can see the potential growth in terms of interest in terms of awareness, in terms of business.”
Stefano Domenicali, F1 chief
Netflix’s Continued Push into Live Sports
This partnership represents a continued evolution for Netflix, which previously maintained a “no-sports” stance
before securing rights to live events like NFL Christmas games, WWE Raw, and MLB.
FAQ
- What races will be streamed on both Apple TV and Netflix? The Canadian Grand Prix (May 22-24) will be streamed live on both platforms.
- Where can I watch Season 8 of ‘Drive to Survive’? Season 8 will be available on both Apple TV and Netflix.
- What is Apple’s deal with Formula 1 worth? The deal is reportedly valued at around $150 million per season.
This unprecedented collaboration between Apple TV and Netflix signals a new era for Formula 1 broadcasting in the U.S., promising fans more access and engagement than ever before.