Weeks after his improbable win at LIV Golf Adelaide, Anthony Kim continues to make waves, this time venturing into a significant partnership with the golf lifestyle brand, Malbon Golf. Kim has turn into an investor and equity partner in the company, joining Jason Day and Charley Hull as key ambassadors.

A Relationship Built on Shared Ground

The connection between Kim and Malbon founder Stephen Malbon predates Kim’s return to professional golf in 2024. The two were introduced by Chris Armstrong, Kim’s former agent, and bonded over their shared experiences, including their journeys to sobriety.

“He won last week and got some sizeable checks out of that and said, ‘I don’t aim for any cash, give me all equity,’”

Stephen Malbon, Sports Business Journal

Initial discussions centered around apparel collaborations, but were paused due to Kim’s existing agreement with Extracurricular. Further complications arose when Kim joined Dustin Johnson’s 4Aces GC, which has an apparel deal with Under Armour.

From Cash to Equity

Despite these hurdles, Malbon remained committed to a partnership. Following his emotional victory in Australia, the deal was finalized. Originally structured as a cash-and-equity arrangement, Kim opted to forgo immediate financial gain in favor of a larger stake in the company.

What This Means for Kim and Malbon

Kim will wear Malbon apparel during non-LIV competition rounds and practice sessions. He notably sported Malbon-branded socks during his winning performance in Australia. The partnership similarly includes the launch of a modern collection featuring the slogan Don’t f—— quit, a phrase reflecting Kim’s inspiring comeback story.

FAQ

• What is Anthony Kim’s role with Malbon Golf? He is an equity partner and brand ambassador.
• Will Kim wear Malbon apparel during LIV Golf events? No, he will wear Malbon apparel during non-LIV events and practice rounds.
• What is the significance of the “Don’t f—— quit” slogan? It reflects Kim’s remarkable return to golf after a long absence.