Breaking: Silicon Valley Powerhouse Sukhinder Singh Cassidy Joins Toronto Tempo WNBA Team as Minority Owner; Expected to Bring World-Class Fan Experiences and Strategic Thinking to Canadian Expansion
In a major coup for Canadian women’s sports, accomplished tech executive and former StubHub CEO Sukhinder Singh Cassidy has joined the ownership group of the Toronto Tempo, set to become the league’s 14th expansion team in the Women’s National Basketball Association (WNBA). Cassidy, Xero Ltd.’s CEO, is the second high-profile addition to the team since last May, following tennis legend Serena Williams. The Tempo, led by majority owner Larry Tanenbaum and poised to start playing in 2026, aims to bring on 10-12 women as minority shareholders, with Cassidy being one of them. The Ontario-born businesswoman and tech veteran brings a wealth of experience, contagious enthusiasm, and a strong commitment to promoting women’s representation in business and sports.
Headline:
WNBA Expansion: Xero CEO Sukhinder Singh Cassidy Joins Toronto Tempo Ownership; Women’s Sports Investment Blazing Trail
Subheadings:
pouvoir-femme Leadership for Toronto Tempo
Game-Changing CEO Joins Ownership Group
Highly regarded technology executive and feared as an adept deal-maker, Sukhinder Singh Cassidy has joined the ownership group of Toronto’s WNBA expansion team, the Toronto Tempo. The CEO of accounting software giant Xero Ltd. (XROLF) is set to leverage her immense business acumen and passion for empowering women to drive the team’s success.
Learn more about Sukhinder Singh Cassidy’s journey and influences
Trailblazer in Women’s Empowerment & Sports Investment
With a resume boasting roles at StubHub and Google Maps, along with cofounding two successful startups, Singh Cassidy is no stranger to disruptive innovation. Her decision to invest in the Toronto Tempo is not only a testament to her belief in the team’s potential but also a strategic bet on the growing appeal and investment-worthiness of women’s sports.
"I love the world of live sports, and as a category of investment, it’s very accretive," Singh Cassidy shared in an interview.
WNBA Momentum: A Look into the Numbers**
The WNBA is experiencing unprecedented growth and investor interest. Here’s a snapshot of the league’s impressive numbers:
- Viewership & Attendance: The 2021 WNBA Finals enjoyed a 57% increase in viewership compared to the 2020 Finals. Home games for the 2021 season saw a 14% increase in attendance.
- Media Rights Deal: In 2021, the WNBA signed an 11-year media rights deal worth $70 million annually with Disney, Amazon, and NBC.
- Expansion & Investment: The WNBA is set to expand to 14 teams with the addition of Toronto and Portland in 2026, with several cities bidding for the 16th franchise.
- Notable investors: Athletes such as Peyton Manning and Patrick Mahomes, entertainers like Tim McGraw and Faith Hill, and NBA and NFL team owners have shown interest in the next expansion team.
WNBA’s Economic Powerhouses
The Toronto Tempo has already secured sponsorship deals with Sephora and Canadian Imperial Bank of Commerce, demonstrating the appeal and value of WNBA teams to corporate partners.
The WNBA has the second-highest percentage of women head coaches among major professional sports leagues in the United States, currently at 56%.
Q&A: Your Toronto Tempo & WNBA Expansion Questions Answered**
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Q: When is the Toronto Tempo expected to debut?
- A: The Toronto Tempo is slated to begin playing in the 2026 WNBA season.
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Q: How can fans support and engage with the Toronto Tempo?
- A: Fans can engage with the Toronto Tempo through social media channels, attend games, and look out for team merchandise. Visit TorontoTempo.ca for the latest updates and ways to support the team.
- Q: What is the long-term vision for women’s sports, including the WNBA?
- A: With continued growth in viewership, attendance, and investment, women’s sports are expected to solidify their place in the mainstream sports landscape. The WNBA, in particular, is well-positioned to become a global leader in women’s basketball.
Stay Tuned for More on Toronto Tempo & WNBA Expansion
As the Toronto Tempo prepares for its debut and the WNBA continues to grow, stay engaged with 247Sports News for exclusive interviews, breaking news, and expert analysis.
Follow the Toronto Tempo, Sukhinder Singh Cassidy, and the WNBA on social media to stay up-to-date with the latest news and team developments.
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