LONDON AND MADRID, September 5, 2024 – The National Basketball Association (NBA) and the Spanish Basketball Federation (FEB) announced the first Jr. NBA/Jr tournament. WNBA Spain 3v3 presented by Kellogg’s, a series of 3 on 3 competitions that will be held in Valladolid, Oviedo and Logroño throughout the day where more than 950 youth aged 12 or younger will participate , starting this week.
The tournaments will begin in Valladolid on Sunday, September 8 and continue in Oviedo on Sunday, September 22, and end in Logroño on Sunday, September 29. The three-time WNBA champion, FIBA a European Ambassador Amaya Valdemoro, and the two-time EuroLeague champion, 1984 Olympic silver medalist and Spanish basketball legend, Fernando Romay, will assist and provide support to the participants.
“The first Jr. NBA/WNBA 3v3 tournaments in Spain stem from our long-standing relationship with FEB and will provide a fun and meaningful development opportunity for the youth of Valladolid, Oviedo and Logroño,” said Neal. Meyer, NBA Europe and Middle East Vice President of Basketball Operations. “We look forward to a great competition as these young players continue their basketball journey under the guidance of Spanish legends Amaya Valdemoro and Fernando Romay.”
Elisa Aguilar, president of FEB: “I am very happy to start this new edition of Jr. acronyms with the best basketball league in the world. The second is the commitment to basketball at school, which is the beginning of the careers of each player in the NBA or the Spanish basketball teams. And the third is for competing in the 3v3 basketball modality, a strategic pillar of FEB and which gives us a lot of joy this summer.
“We are very proud to be the official partner of Jr. NBA in Europe. Kellogg supports basketball in all its forms, including 3v3, and especially at the first level. For young people, whether they have the goal of becoming professional sports, or if they do it for fun and entertainment, it is very important that they have healthy lifestyle habits as a result of a combination of nutrition and physical activity. activity, at the same time who lives the important values of this team sport,” commented Alba Lage, Marketing Director of Kellogg’s Spain. “In Spain we have been betting on basketball for almost two decades, not only through alliances with national and international entities, but also by creating our own social programs to bring basketball to vulnerable minors .”
The Jr. NBA/Jr The WNBA 3v3 Spain is part of a multi-year collaboration between the NBA and Kellogg’s where the international food company supports 89 Jr. NBA/Jr leagues. WNBA where thousands of young people from 19 European countries participate every year, as well as the promotions of the NBA brand on the packaging of more than 40 million packages of Kellogg’s cereals and snacks throughout Europe. Kellogg’s is also a presenting partner for Jr. NBA/Jr Finals. WNBA European League Finals held in June 2024 in Valencia, Spain.
Jr. NBA/Jr. The WNBA is the league’s global youth basketball program for young people that teaches fundamental skills as well as the game’s core values - teamwork, respect, determination and community – at the grassroots level. in an effort to help the growth and development of the youth. basketball experience for players, coaches and parents.
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