NBA’s Viewership Surge: A Return to Form in the New TV Deal Era
14% Viewer Increase Spells Good News for NBA in Post-Luka Doncic Era
The NBA has reason to smile as it continues to reap benefits from its new, long-term television deal. With a 10-year agreement in place with ESPN/ABC, NBC, and Amazon Prime Video, the league is seeing a resurgence in viewership.
First-Round Audience Up 4% Despite Cable TV Downturn
The league’s recovery is evident in the first round of playoffs, with a 4% viewership increase compared to last year. SportsBusiness Journal reports that the Warriors-Rockets Game 7 was the most-watched first-round game since 2009.
- Average viewership for televised matches: 3.27 million, up from 3.15 million last year.
- Excluding NBA TV matches, viewership jumped by 6%.
ABC’s Return Boosts Viewership Share
One factor contributing to this surge is the return of ABC to the first-round lineup. The national free-to-air channel’s presence has significantly boosted the overall television share to a record 9.1%.
- ESPN-ABC average viewership: 4.46 million, a 14% increase from last year.
- TNT average viewership: 3.35 million, a 3% increase.
With Luka Doncic’s earthquake-like impact on viewers during the regular season, the NBA is recovering and even improving its stance amidst the downturn of cable television.
Thanks to Luka Doncic, NBA’s Regular Season Viewers Down Only 2%
Luka Doncic’s impressive skillset has played a significant role in keeping NBA viewership afloat. Despite the trend of cable television’s decline, the league only saw a 2% dip in regular-season audiences.
What Does This Mean for the NBA?
With the new television contracts and increased viewership, the NBA is positioning itself for a strong future. The league’s ability to adapt and innovate, from partnering with digital streaming giants to embracing free national television, bodes well for its continued growth.
As cable television descends and local television faces bankruptcy, the NBA is not only holding its own but also finding new ways to thrive.
FAQs
What was the most-watched first-round game this year?
The Warriors-Rockets Game 7 was the most-watched first-round game since 2009.
How has ABC’s involvement affected viewership?
ABC’s involvement has significantly boosted the overall television share to a record 9.1%.
Did You Know?
The NBA’s new television deal is expected to bring in $24 billion over 10 years.