The Champions League will continue to be played on the Sony Interactive Entertainment group’s PlayStation. Fourteen years later, Jean-Michel Aulas’ strike after OL’s home defeat to rivals AS Saint-Etienne still resonates. “We lost against Saint-Étienne for the first time in sixteen years. We play in the Champions League, while the Stéphanois play on PlayStation”he thundered when he was still the boss of the Lyon club.
Sony Interactive Entertainment expands with UEFA
The cult console of the Sony Interactive Entertainment group continues to be associated with the Big Ears Cup, as the Japanese concern has extended its partnership with UEFA until 2027, thus perpetuating almost three decades of cooperation around the Champions League.
This expansion, the financial details of which have not been disclosed, will allow the PlayStation brand to maintain significant visibility during matches, particularly through the emblematic ‘U’-shaped panel lining the pitches. The Japanese giant will also enjoy an increased presence on digital platforms and events such as the UEFA Festival of Champions.
“Football is extremely popular in the PlayStation community”
“Football is hugely popular in the PlayStation community and we’re excited to continue bringing the worlds of football and gaming closer together.”notes Sony Interactive Entertainment Senior Director of Partnerships and Marketing Activations Jill Erb in a press release.
“The SIE has been a global sponsor since 1997 and this renewal underlines both organisations’ ongoing commitment to continually improving the fan experience and enabling fans and players around the world to experience the passion of the planet’s most prestigious inter-club competition.”continues Guy-Laurent Epstein, UEFA Marketing Director.
The partnership includes several flagship competitions, including the Women’s Champions League, the Youth League and the Futsal Champions League. Sony also retains prerogatives such as player-of-the-match designation and the organization of esports tournaments.
Amidst the emotion and joy of the silver medal, Colombian weightlifter Cristiano Ronaldo posted a viral celebration on the podium. This is the reason.
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Yeison López celebrated on the podium like Cristiano Ronaldo with the Portuguese “SIUUU”. PHOTO: OLYMPIC GAMES AND SOCIAL MEDIA CRISTIANO RONALDO
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