The Impact of the Earthquake on Thai Football

A 7.7-magnitude earthquake struck central Myanmar, sending tremors that affected several areas in Thailand. Bangkok reported at least 17 deaths and more than 100 people trapped after the collapse of a 34-story building under construction. The Thai government has declared a state of emergency in the capital.

The disaster has significantly impacted the Football Association of Thailand’s (FAT) plans for a special campaign aimed at raising funds to pay off its debt and sustainably develop Thai football. The campaign, titled “Thais Love Thai Football,” was set to hold a press conference on March 31 in Bangkok. However, the earthquake prompted a change of plans.

“This is a time when priority must be given to supporting those in need,” FAT said in an announcement. “The federation and its partners will postpone the press conference to reduce concerns about the current situation. The suitable time for the event will be announced later.”

Campaign Details and Objectives

The “Thais Love Thai Football” campaign is FAT’s special initiative designed to help pay off its debt and sustainably develop Thai football. In addition to selling T-shirts, the campaign also calls for donations through fundraising activities such as concerts, stage plays, and friendly football matches.

The first part of the campaign was carried out during Thailand’s 1-0 victory over Sri Lanka in the opening match of the final round of the 2027 Asian Cup qualifiers at Rajamangala Stadium in Bangkok on March 25. Thai players walked out onto the field wearing white T-shirts featuring a red heart and the campaign’s name written in blue letters on the front. The back featured the number 12, implying that the fans are the 12th player.

Financial Challenges and Debt Crisis

FAT is currently facing debts exceeding 500 million baht (approximately $14.8 million). The association’s financial woes stem from a series of missteps by former president Somyot Poompanmoung, who unilaterally terminated FAT’s broadcasting rights contract with media company Siam Sport in 2016. According to a Thai Supreme Court ruling on March 6, the association has to pay Siam Sport 360 million baht in compensation, plus around 200 million baht in interest calculated from the date the lawsuit was filed on Feb. 5, 2016.

Somyot’s legacy also includes a 132-million-baht debt, which came to light after Madam Pang conducted an asset check upon taking office in early 2024. The former president also borrowed 155 million baht from FIFA in 2020, which must be repaid in ten installments by 2030. As a result, FIFA’s annual financial support for FAT has been reduced from 42 million baht to 25 million baht per year.

Madam Pang’s Efforts and Future Plans

Madam Pang, the current FAT president, has been vocal about the association’s financial struggles. During a press conference earlier this month, she burst into tears while discussing the association’s debt.

“When I arrived, the association had nothing, only debt. I only ask for understanding and encouragement from the fans and the media,” she said.

FAT aims to sell three million T-shirts within 30 days to raise 300 million baht (approximately $8.8 million) to pay off its debt. Sales will continue even if the target is not met within the timeframe. Each T-shirt costs about 90 baht to produce and is sold at 259 baht.

FAQ Section

What is the “Thais Love Thai Football” campaign?

The “Thais Love Thai Football” campaign is an initiative by the Football Association of Thailand (FAT) to raise funds to pay off its debt and sustainably develop Thai football. It involves selling T-shirts and organizing fundraising activities.

Why was the campaign press conference postponed?

The press conference was postponed due to a 7.7-magnitude earthquake that struck central Myanmar, affecting several areas in Thailand. The disaster prompted a change in plans to prioritize disaster relief efforts.

How much debt is FAT facing?

FAT is facing debts exceeding 500 million baht (approximately $14.8 million).

What are the future plans for the campaign?

FAT aims to sell three million T-shirts within 30 days to raise 300 million baht (approximately $8.8 million) to pay off its debt. Sales will continue even if the target is not met within the timeframe.

Pro Tips for Supporting Thai Football

• Purchase a “Thais Love Thai Football” T-shirt to support the campaign.
• Participate in fundraising activities such as concerts, stage plays, and friendly football matches.
• Spread the word about the campaign on social media to increase awareness and support.

Did You Know?

The “Thais Love Thai Football” campaign is not just about raising funds; it’s about uniting fans and players to support the growth and development of Thai football.

Reader Question

How can I get involved in the “Thais Love Thai Football” campaign?

You can get involved by purchasing a T-shirt, participating in fundraising activities, and spreading awareness on social media. Your support can make a significant difference in helping FAT pay off its debt and develop Thai football sustainably.

Call-to-Action

Share this article with your friends and family to spread awareness about the “Thais Love Thai Football” campaign. Your support can help Thai football thrive and overcome its financial challenges. Comment below with your thoughts and ideas on how we can all contribute to this noble cause.