Tata Consultancy Services Drives Innovation at Schneider Electric Marathon de Paris with AI Technology

The world’s running scene just got a significant technological boost. Tata Consultancy Services (TCS), a global leader in IT and business solutions, has cemented its position as the Official AI & Technology Partner of the renowned Schneider Electric Marathon de Paris. This innovative three-year partnership promises a dramatically enhanced experience for both elite athletes and enthusiastic spectators alike, leveraging cutting-edge artificial intelligence and data analytics.

A Legacy of Partnership in Endurance Sports

TCS’s commitment to the world of endurance sports extends far beyond the Paris Marathon. The company already sponsors 14 global running events, including prestigious marathons in New York, London, Chicago, Boston, Sydney, Amsterdam, Mumbai, Singapore, and Toronto. In 2024 alone, these TCS-supported races collectively raised nearly $280 million for charitable causes – demonstrating a remarkable dedication to using technology for broader societal good.

“We are delighted to welcome TCS to the Schneider Electric Paris Marathon family of partners,” said Yann Le Moenner, CEO of Amaury Sport Organisation (A.S.O.). “Thanks to its expertise in new technologies and artificial intelligence, TCS will continue to grow the event, strengthen the engagement of all audiences, and enrich the digital experience.”

Yann Le Moenner, CEO of Amaury Sport Organisation (A.S.O.)

AI at the Heart of the Marathon Experience

The core of this partnership revolves around deploying TCS’s Pace Port^TM Paris innovation hub. This strategic location will serve as a central point for pioneering AI applications, designed to transform every facet of the marathon. Anticipated advancements include:

• Predictive Analytics for Race Strategy: AI-powered insights will offer runners personalized strategies for optimal pacing and performance.
• Personalized Training Insights: Athletes will receive tailored training recommendations based on data and performance metrics.
• Dynamic Logistics Optimization: TCS will utilize digital twin technology to streamline race operations and logistics, reducing congestion and enhancing efficiency.
• Enhanced Spectator Engagement: Interactive race experiences and real-time information will provide spectators with a more immersive view of the event.

Rammohan Gourneni, Managing Director of TCS France, highlighted the significance of the collaboration: “For the past 30 years, TCS has played a pivotal role in France as a technology provider. We are proud to continue our commitment to the community with this new partnership for the Schneider Electric Marathon de Paris. I look forward to engaging our clients and partners in this race as we harness our technology expertise and passion for AI and innovation to create an unforgettable marathon experience.”

TCS: A Trusted Global Leader

TCS’s involvement in the Marathon de Paris is also a testament to its established reputation as a reliable technology partner. The company, which surpassed the $20 billion mark in brand valuation in 2025, boasts significant operations and a growing presence in France, supporting over 80 major French companies, including prominent names like Air France, BNP Paribas, and Société Générale. Notably, TCS has consistently been recognized as the top customer satisfaction provider in France for six consecutive years, underpinned by four delivery centers strategically positioned across the country – in Paris-Suresnes, Lille, Poitiers, and Toulouse.

Did you know? TCS is not just a technology provider; it actively contributes to the French economy through sustainable investments and a skilled workforce.

Abhinav Kumar, Chief Marketing Officer of TCS, stated: “Our partnership with the Schneider Electric Marathon de Paris aligns with TCS’ commitment of being a trusted transformation partner for our clients, communities, and the ecosystems in which we live and work. This engagement reflects our commitment to using technology towards empowering athletes, optimizing race experiences, and transforming the future of sports. By integrating advanced analytics, AI, digital twin technologies across various aspects of the marathon experience, we not only aim to enhance performance and well-being, but also shaping a more connected and intelligent sporting ecosystem at one of the world’s most iconic race.”

Frequently Asked Questions

• What is the primary focus of this partnership? The primary focus is leveraging TCS’s AI and data analytics capabilities to enhance the overall marathon experience for athletes and spectators.
• How will TCS’s Pace Port^TM Paris hub be utilized? The hub will serve as a center for developing and implementing innovative AI applications, from race strategy optimization to logistics improvements.
• What impact will this partnership have on sustainability? TCS will apply digital twin technology to optimize race operations, reducing congestion and environmental impact.

Call to Action: Explore more articles on the intersection of technology and sports by visiting 247sports.news.

Interactive Element: Pro Tip: Want to improve your marathon pace? Consider utilizing training apps that incorporate AI-powered feedback and personalized recommendations – like those being developed through partnerships like this one.

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