Tchibo’s Widening Product Range and its Impact on Coffee Quality

Tchibo, the once iconic German coffee brand, has expanded its product offerings to include yoga mats, garden furniture, and rain jackets, a Moin.de article reports. But with this expansion, has Tchibo’s coffee quality been diluted?

Stiftung Warentest Rank: Tchibo’s Coffee Slips

“In a ranking of the Stiftung Warentest, Tchibo does not end up in the front places during the coffee beans,” the article states. Has the former roasting giant lost the focus?

Tchibo’s Struggle in the Bean Market

• Café Crème Beans: Discounters like Netto, Aldi Nord, and Lidl are leading the market with their own brands, outpacing Tchibo in taste and price.
• Espresso Beans: Premium brands like Lavazza and Segafredo are topping the charts, leaving Tchibo unmentioned on the podium.

However, Tchibo’s coffee remains within EU guidelines for pollutants like acrylamide and furan.

FAQs: What Else Should You Know?

Is Tchibo only selling lifestyle products now?

No, Tchibo still offers a wide variety of coffee and coffee-related products.

Why is Stiftung Warentest’s ranking important?

Stiftung Warentest is a respected German consumer organization, and its rankings can significantly influence consumer behavior.

More Than Just Coffee

Tchibo started as Germany’s coffee king, but its expansion into lifestyle products leaves some wondering if it’s lost its coffee focus. With discounters leading the market and premium brands outshining it in taste and price, Tchibo might have to brew up a stronger strategy to regain its caffeine crown.