Steffi Graf Champions Active Lifestyle with CRIVIT

Tennis icon Steffi Graf is advocating for an accessible and joyful approach to physical activity, partnering with the sports brand CRIVIT to launch the Identify your move campaign. The collaboration underscores the belief that an active lifestyle should stem from enjoyment and a commitment to overall well-being.

A Legacy of Movement

Graf, the only athlete to achieve a Golden Slam – winning all four Grand Slam tournaments (Australian Open, Roland Garros, Wimbledon, and US Open) and an Olympic gold medal in the same calendar year – embodies the power of dedication and physical prowess. She insists that everyone can enjoy movement!.

CRIVIT: Democratizing Fitness

CRIVIT aims to make fitness accessible to all, offering affordable options for beginners and seasoned athletes alike. With 63% of the Spanish population over 15 practicing sports periodically or occasionally – a historical record – the need for accessible sporting goods is growing. The brand caters to a wide range of activities, including camping, cycling, fitness, running, and team sports.

Quality and Affordability

Lidl, the parent company of CRIVIT, emphasizes a commitment to providing high-quality products at attractive prices. Jens Thiemer, customer service director at Lidl International, stated that offering an affordable brand is one of the best ways to motivate people to move. He further explained that CRIVIT aligns with Lidl’s strategy of building strong and convincing anchor brands, which make the famous promise tangible every day. Lidl. More for you..

CRIVIT’s product line includes breathable t-shirts, training tights, and sports bras designed with technical fabrics for optimal performance and comfort.

Graf concludes, With its varied range, CRIVIT offers outstanding quality at the best price. This gives everyone the opportunity to try sports and experience for themselves how much energy and well-being an active and healthy lifestyle can bring..

Find your move and embrace a healthier, more active lifestyle with CRIVIT. What’s your passion?