Netflix has published the second season of the acclaimed South Korean series “Squid Game”. The service has invested as much as possible in promoting its most popular product.
There are a whole rating worth of collaborations in football alone.
Balotelli has the 456th number of the main character, people in masks came to the match of the Premier League leader
Of course, Netflix partnered with Tottenham, because Son Heung-min is the idol of millions of Koreans there. During half-time of the match with Liverpool, the stewards were replaced by security guards in recognizable red suits and black masks from the series.
The club filmed a video: Tottenham players used a needle to cut out a figure from the now famous cookie.
Before the match with Wolves (December 29), a blimp in the shape of the large and frightening killer doll from the series is expected to launch.
In Italy, “The Squid Game” is unexpectedly advertised by Genoa. Mario Balotelli’s number 45 seems to have helped. In the club video, the Italian’s number became 456. This is a reference to the number of participants in the death game in the first season.
And the number of the main character.
With music from the series playing, the players realized that they would now have to play something else.
“Genoa” on social networks completely stylized the matchday against “Napoli” as a series.
The starting lineup looked like this.
Mario received his number 456 on his special pre-match jacket. The team took to the field wearing these.
Genoa played the game itself in an unusual third kit: under the title sponsor was the inscription “Squid Game 2”, and on the sleeve was the Netflix logo.
The match attracted a season-high attendance. Among those present were VIPs like the customers of the survival game.
Before the first season of The Squid Game, no one expected great success, and before the second, Netflix set up a PR machine on a planetary scale.
Here are the characters from the series even walking around at the match between Cruz Azul and Tijuana in Mexico. The game numbers are also in the style of the series.
And this is Harry Kane in the promo. I talked to the guys in red:
“They say you never miss.”
– Yes.
– Just like us.
Harry has long proven that he is a player for more than one season. But “The Squid Game” will have a hard time keeping up.
The Season 2 promo is a marketing phenomenon. Captured everything
There’s no escaping the sequel to The Squid Game these days. Dozens of brands from fashion to food have joined Netflix’s global campaign.
McDonald’s, Domino’s and Burger King have prepared menus and other promotions with Easter eggs, Duolingo has added more than 40 phrases from the show to its Korean language lessons (the number of Korean learners was reported to have increased by 40% after the first season), and Crocs and Puma have released limited-edition collections.
The Oudaan police tower in Antwerp turned into an advertising installation: the facade of the building was decorated with 432 figures of security guards, and figures with the show’s logo appeared on the roof.
This is a giant Yong-Hee doll floating down a river in Bangkok. She was accompanied by drones, with realistic mannequins hanging from them.
In Taiwan, a doll was created from the drones themselves.
And in Delhi, the characters from the series took over the metro.
Large-scale.
2024-12-27 00:09:00