Sports Startups: How Young People Spend 200 Euros a Month for Fitness
Sports Startups: How Young People Spend 200 Euros a Month for Fitness
In the heart of Brussels, a new breed of “premium” sports clubs is booming, with members forking out up to 200 euros a month for top-notch fitness experiences.
**Young People Prioritize Fitness in Their Budget**
- Less than 30-year-olds are willing to spend around 200 euros per month on fitness.
- On average, they attend around 2-3 times a week, valuing quality over frequency.
I’m ready to spend more because sports, in the end, it’s an investment for my health. Some testimonial of a young member
**The Boom of Premium Sports Clubs**
Corentin Poels, administrator of the gym mix, reveals, “The total number of members is not the panacea, you have to look at the number of people who come daily. We record around 1,500 and 1,600 passages per day.“
**Expansion Plans and Diverse Offerings**
- Gym mix is actively seeking new places in Brussels and Paris.
- The company aims to offer more diversity, combining locations close to home with varied sports.
- In Brussels, they plan to open two more clubs and three in Paris.
We feel that the momentum is good. And in our sector, there’s a real ‘network effect’, what at its level, Basic Fit understood very well. When you open a city, it has interest because to be chosen, a sports club must be at a maximum of 15 minutes from where the person lives or works.Corentin Poels, administrator of the gym mix
**Animo: Making Performance a Priority**
Animo, a social wellness and performance club, opened its doors in March, catering to high-level athletes and fitness enthusiasts. Subscriptions are priced at 159 euros (unlimited access to 3 studios) and 209 euros (access to the 4,500m² club in Brussels).
Our specificity is to make small shops, beautiful modern and luminous studios and changing rooms. We have an unrivaled course offer for all levels and ages, the largest offer in Belgium and even Europe – we make more than a million lesson reservations per year. With the objective of really making yoga accessible to all. At the end of the month, the course costs between 10 and 15 euros.Pierre Rousseaux, founder of Yoga Room
**David Lloyd: Sport in ‘Family’ Version**
The David Lloyd group, Europe’s sports club leader, operates three clubs in Belgium – Uccle, Edegem (Antwerp), and Sterrebeek. Subscriptions average around 200 euros per month for adults and around 60 euros for children. The group aims to open new clubs across Belgium, creating jobs for over 250 people.
**FAQ: Are These Premium Sports Clubs Worth It?**
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How many times a week do members attend?
On average, 2-3 times per week.
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Can young people afford these subscriptions?
Yes, many young people see fitness as an investment worth prioritizing in their budget.
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Will these clubs open in more cities?
Yes, companies like Gym Mix and David Lloyd have plans to expand their presence across Belgium and Europe.
Call to Action: Share your thoughts on the booming premium sports club trend in the comments below!