Breaking: Premier League Extends Partnership with Avery Dennison; Fans to Enjoy Enhanced Shirt Experiences Until 2030
In a major boost for football fans worldwide, the Premier League has announced a five-year extension to its licensing partnership with Avery Dennison, securing innovative, sustainable, and technologically advanced kit branding solutions until the end of the 2029/30 season. The deal will bring personalized and connected apparel experiences to fans, further cementing the global reach of the Premier League.
EXTENDED PARTNERSHIP: Avery Dennison & Premier League Set to Elevate Fan Engagement for Half a Decade
The Big News: Avery Dennison & Premier League Extend Kit Branding Deal
The Premier League and Avery Dennison have joined forces once again, signing a five-year extension to their licensing partnership. This means Avery Dennison will continue to supply all Premier League names, numbers, and sleeve badges to the 20 participating clubs until the end of the 2029-30 season, both on-pitch and for retail.
Will Brass, Premier League Chief Commercial Officer, gushed about the renewed relationship, “We’re thrilled to continue our partnership with Avery Dennison. They’ve consistently demonstrated a commitment to excellence, and their names, numbers, and badges have truly become part of the Premier League’s fabric.”
Simon Allen, Commercial Director, Apparel Solutions at Avery Dennison, echoed the sentiment, “The Premier League’s global reach is a powerful testament to football’s unifying power. We’re excited to extend our partnership and continue creating immersive experiences that bring fans closer to their favorite teams and players.”
Kit Branding: More Than Meets the Eye
Avery Dennison’s work goes beyond just putting names and numbers on shirts. They’ve enhanced these elements with digital triggers like QR codes and near-field communication-enabled badges. Fans can now access exclusive content, interactive experiences, and authentication features via the Premier League app.
DYK? Technology savvy fans can scan their favorite players’ jerseys to unlock exclusive behind-the-scenes content!
Avery Dennison also supports key Premier League initiatives like No Room For Racism and the Premier League Hall of Fame, even offering shirt customization at events such as Premier League Mornings Live and the Premier League Summer Series.
Avery Dennison’s Global NFL & NBA Portfolio
With a successful track record working with the Spanish national team and Real Madrid, Avery Dennison’s influence extends beyond European football. Stateside, they’ve collaborated with NFL teams like the Dallas Cowboys, New York Jets, and San Francisco 49ers, and NBA teams such as the Cleveland Cavaliers and Sacramento Kings. In rugby, they’ve worked with the British & Irish Lions.
Where’s the Tech headed? Trends to Watch
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Personalization & Connectivity: The Future is Here
Avery Dennison is leading the way in personalization and connectivity. Expect more personalized jerseys, with fans able to customize their shirts with their names and favorite player’s number. Connected apparel is the next big thing, using technology to track player data and enhance fan experiences in real-time.
Augmented Reality (AR) & Virtual Reality (VR): Blurring the Line Between Fans & Players
AR and VR technologies are set to revolutionize how fans interact with their favorite teams. Imagine trying on a jersey through AR, or experiencing a match from a player’s perspective in VR. Avery Dennison is at the forefront of these innovations, promising an immersive future for fans.
FAQs: Your Questions Answered
Q: When does the new partnership begin?
This five-year extension starts from the conclusion of the current agreement, which means it will run until the end of the 2029-30 season.
Q: Which clubs will benefit from Avery Dennison’s work?
All 20 Premier League clubs will enjoy Avery Dennison’s kit branding services for both on-pitch and retail, ensuring consistency and quality across the board.
Call to Action
Excited about the future of fan engagement in the Premier League? Let us know your thoughts in the comments below, or share your favorite Avery Dennison-enhanced fan experiences with our community on social media!