Paris Basketball will sport the O’Tacos brand on its jersey in the next EuroLeague games.
A reigning EuroLeague leader, Paris Basketball has partnered with O’Tacos for the 2024-2025 season. The fast food brand, which specializes in French Tacos, has become an official partner of the Parisian club and will appear on the back of the jerseys during European matches.
O’Tacos and Paris Basketball, the association of two brands with a shared history
This rapprochement between two major players in urban culture also takes place on the floor with field visibility and activations aimed at “Hungry Youth”, their common target. A strategy believed by Stéphane Cherel, CEO of O’Tacos, highlighting the similar paths of the two entities: “from below” and worn by their fans.
David Kahn, president of Paris Basketball, is pleased with this collaboration with “the market leader in French Tacos”which emphasizes the importance of a partnership with a national brand firmly established in Greater Paris. Other joint initiatives have been announced to develop this alliance that brings together high-level sport and urban culture.