NBA Stars Russell Westbrook and Kemba Walker Launch Eazewell, an AI-Driven Funeral Planning Service
NBA Players Transform Tragedy into Purpose
In an unexpected turn of events, NBA players Russell Westbrook and Kemba Walker have joined forces to launch Eazewell, an innovative startup that aims to simplify the complex process of funeral planning using artificial intelligence (AI).
“All my career, on and off the court, has been about taking a step forward in the most important moments. Eazewell is precisely that: a decisive solution to a very real problem,” Westbrook, now with the Denver Nuggets, said in a statement.
How Eazewell Works
- Based in Los Angeles, Eazewell has 11 employees and uses AI to select funeral options and proposals tailored to the budgets and preferences of each family.
- The service systematizes paperwork, planning, invitations, and other parallel tasks, such as unsubscribing the deceased from supplies, subscriptions, or social media profiles.
- Eazewell offers a voice assistant that can be programmed to contact the funeral home on behalf of the client.
“We try to relieve the burden of people as much as possible and make this process very facile,” Walker, who has retired from the Charlotte Hornets, told a media outlet.
Eazewell Origins
Eazewell was born out of the experiences of Westbrook and Donnell Beverly Jr., one of Westbrook’s childhood friends and the company’s president. In 2016, their friend Khelcey Barrs III died unexpectedly, and in 2023, the founders’ parents also passed away. These experiences inspired the creation of Eazewell.
Westbrook still honors Barrs by wearing a bracelet with the initials “KB3” in each NBA match he plays and by incorporating “Khelcey Barrs” into the name of his Jordan Why Not Zer0.6 shoes.
Did you know?
As Eazewell enters its “Beta phase,” it is already working with several families, demonstrating the potential of its innovative approach to funeral planning.
Russell Westbrook Currently Playing in the NBA Playoffs
The Denver Nuggets, led by Westbrook, are currently immersed in the semifinals of the West Conference of the NBA. They are winning the tie 1-0 against Oklahoma City Thunder and will face off against them again on Wednesday.
Frequently Asked Questions
- What is Eazewell?
- Eazewell is an AI-driven funeral planning service co-founded by NBA stars Russell Westbrook and Kemba Walker.
- How does Eazewell use AI in its services?
- Eazewell uses AI to select funeral options, systematize tasks, and offer a voice assistant for clients.
- Is Eazewell currently operational?
- Yes, Eazewell is in its “Beta phase” and is already working with several families.
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