Breaking News: In a win for local sports enthusiasts and event-goers, the Kitchener Memorial Auditorium (The Aud) is poised for a major facelift this summer, with a joint investment from the Kitchener Rangers and the City of Kitchener. The project, set to be reviewed this week, includes a new 120-seat restaurant, enhanced player facilities, and office space relocation. With the City’s $2 million investment from Community and Infrastructure Services, the main focus is on attracting a wider range of events, including esports tournaments, and boosting the fan experience. Construction is slated to begin in July and wrap up before the next Rangers season starts in October, ensuring that Friday nights at the rink will be even more thrilling than before.
Break ground, raise the bar: Kitchener Memorial Auditorium’s transformative upgrade
TheKitchener Memorial Auditorium (The Aud), a storied venue for sports fans on Friday nights, is set to receive its first significant facelift in nearly a decade. The collaboration between theKitchener Rangers and the City of Kitchener promises an exciting blend of improved facilities and new amenities that could redefine sports venue experiences.
A new dining destination
At the heart of the project is a proposed new restaurant, a 120-person capacity establishment that will open its doors during major events at The Aud and offer private bookings. The investment, a recommendation from city staff valued at $2 million, promises to cater to hungry fans and event-goers alike.
While details on the restaurant’s identity remain under wraps, its location – the former Subscriber’s Lounge area – hints at a prime spot with a view of the action.
Upgraded player and scout facilities
In addition to the new restaurant, theKitchener Rangers will upgrade the players’ facilities. Slated for improvement are the athletic therapy areas and lounge spaces. Allyson Samms, manager of The Aud, highlights the importance of these upgrades in attracting top talent:
“I think when players are making their decision on which facility, venue, and team to join, those are things they look at.” – Allyson Samms, Manager, The Aud
Attracting a wider sports net
The City of Kitchener’s investment in The Aud aims to draw a broader spectrum of events, including concerts and esports tournaments. With the potential to host the 2025 Call of Duty League Championship, the venue is eyeing an expanded calendar and an enhanced fan experience.
Samms added, “It would definitely improve the user, fan experience, and then what it’s going to do is position our facility as a more attractive destination for those large scale events.”
Did you know? Esports: The next big thing in sports venue upgrades
Esports, the competitive video gaming scene, has seen explosive growth. According to a report by Newzoo, global esports revenue is expected to surpass $1.6 billion in 2023. Venues like The Aud, by attracting esports tournaments, tap into this burgeoning market and drive additional revenue.
Looking ahead: Trends shaping sports venue upgrades
Food and beverage experiences
Enhanced culinary offerings are becoming the norm across major sports venues. A recent study by Whitney Economics found that food and beverage spending at stadiums and arenas could reach $16.6 billion annually by 2025. The Aud’s new restaurant aligns with this trend, promising improved dining options for fans.
Enhanced player and fan experiences
Venues are increasingly focused on creating premium experiences that cater to both players and fans. This includes improved facilities, better entertainment options, and innovative technologies. The Aud’s upgrades reflect this trend, aiming to attract top talent and satisfy discerning fans.
Esports’ rising star
As esports continues to grow, its impact on traditional sports venues is becoming more pronounced. Venues that can host these events gain a competitive edge, tapping into a younger demographic and generating additional revenue streams.
FAQs
Q: When will construction begin?
A: If approved, construction is set to begin in July 2023.
Q: When is the projected completion date?
A: The upgrade project is expected to be completed by the beginning of the nextKitchener Rangers season in October 2023.
Pro tip! Stay updated on your hometown’s sports venue upgrades
Visit your local city’s official website or follow your favorite hometown sports teams to stay informed about upcoming venue upgrades. These improvements can significantly enhance your sports experience, so it pays to be in the know!
Call to action
What upgrades would you like to see at your local sports venue? Share your ideas in the comments below, and let’s start a conversation about the future of sports fan experiences!