Published on 11/14/2023 at 5:49 p.m.
Modified on 11/14/2023 at 7:30 p.m.
Netflix Explores Broadcasting Opportunities in NBA’s “In-Season Tournament”
Netflix, known for its streaming services, is venturing into the world of live sports. On November 14, the platform made history by broadcasting the “Netflix Cup,” a friendly golf competition featuring Formula 1 drivers. While this event may not be an official competition, it marks Netflix’s first foray into live sports as it seeks to revitalize its offerings by exploring TV rights for professional sports.
According to Sports Media Watch, the video-on-demand giant has expressed interest in broadcasting the upcoming “In-Season Tournament,” which will debut this season. In April, the NBA is set to renegotiate its TV contract, worth billions of dollars, and NBA Commissioner Adam Silver has indicated his willingness to include online platforms like Netflix, Amazon Prime, or Apple TV in the bidding process.
While it remains uncertain whether the NBA will separate the tournament rights from the overall TV package, Netflix sees this as an excellent opportunity to assess its capabilities and make a significant impact. The “In-Season Tournament” spans several weeks, with games scheduled twice a week, providing Netflix with a platform to showcase its broadcasting prowess.