A Continent with Untapped Potential

Basketball boasts a massive following across Europe, hovering second only to football (soccer) in terms of popularity. Remarkably, approximately 15% of all NBA players currently hail from European backgrounds – a testament to the deep pool of talent emerging from the region. The lack of structures for world -class basketball in Europe is impressive with respect to the affinity that is there, explained Deputy Commissioner Tatum, highlighting a significant disparity between enthusiasm and commercial opportunity.

The NBA’s interest is fueled by the continent’s burgeoning fan base and the increasing number of players with international roots. Data from the 2024-25 season reveals that 125 international players from 43 countries are currently competing in NBA teams, demonstrating the sport’s growing global appeal — a stark contrast to just nine international NBA players at the 1992 Olympic Games.

Image: Enthusiastic European basketball fans at a game

Reactions from the Existing European Powerhouse

However, the proposed expansion isn’t without resistance. The Euroleague, currently the premier continental club competition, has voiced concerns about potential fragmentation and a threat to its established position. As they stated, Our goal is not to replace the Euroleague. Our goal is to create a commercially valid championship, characterized by a high quality competition and respectful of the rich tradition of European basketball. And we think this can serve better from the fans and players of the continent.

The NBA acknowledges this perspective, emphasizing its willingness to engage in ongoing discussions to ensure a collaborative approach. We have tried for years to bring together all the interested parties and remain available to do so, said Tatum.

Financial Investments and Infrastructure

A key component of the NBA’s European strategy involves securing significant investments to bolster basketball infrastructure. Tatum pointed out the lack of world-class facilities in key European cities like London, Paris, Berlin, and Rome, suggesting that investments could be crucial to supporting a new European League. The investments that would derive from a new League would help to bring the basketball infrastructures in the region is needed

Preliminary discussions with prominent financiers, including representatives from PSG (Paris Saint-Germain) and Manchester City, as outlined in a Bloomberg report, underscore the league’s seriousness about securing major partnerships. Notably, NBA rules prohibit current team owners from holding franchise rights in Europe.

Global Growth Strategy

This European initiative aligns with the NBA’s broader global growth strategy, echoing the success of the NBA Africa program, which has hosted over 100 games in Africa in recent years. The United States represent less than 5% of the world population, therefore, by definition, our greater growth opportunities will be outside the United States, stated Tatum. The league’s commitment extends beyond Europe, encompassing Africa, Asia, South America, and Latin America.

Key Questions & Answers

What is the NBA’s current plan for expanding into Europe?

The NBA is evaluating launching NBA Europe, in partnership with Fiba, with an initial goal of 16 teams.

Will the NBA replace the Euroleague?

No, the NBA’s intent is to create a commercially viable championship that complements, not replaces, the existing Euroleague structure.