NBA China and Hello Puhui Break Boundaries with Cycling-Sports Partnership
Key Facts
- NBA China, the local arm of the National Basketball Association, and Hello Puhui Technology Co. Ltd., a Chinese travel and lifestyle platform, have inked a strategic partnership.
- As the “official market partner,” Hello will integrate basketball themes into its cycling services.
- The partnership focuses on brand collaboration, scene creation, and user experience enhancements.
Brand Integration and User Experience
Hello will introduce NBA team-customized shared bicycles, fuse NBA themes into campus activities nationwide, and create an online NBA zone for users.
Digital Innovation and Green Initiatives
Through digital innovation, Hello and NBA China will upgrade online experiences, offer joint member benefits, and promote green and healthy lifestyles.
“We are honored to work with Hello… to promote a healthy lifestyle through sports.”
Li Jianwei, Senior Vice President, NBA China
“We are very happy to be working with the world’s top sports leagues like the NBA… This is an important step for Hello to take on the road to brand globalization and youthfulness.”
Yang Lei, Co-founder and CEO, Hello
FAQ
- What benefits can users expect from this partnership?
- Users can enjoy cycling discounts, NBA viewing rights, exclusive peripheral products, and opportunities to participate in NBA activities.
Call to Action
Try out the NBA-themed activities on Hello’s platforms and share your experiences below!