Once again, the Spanish public has spoken, and they’ve declared their love for tennis powerhouse and World No.1, Rafa Nadal. In the 18th Sports and Entertainment Sponsorship Barometer, presented by SPSG Consulting, the ‘King of Clay’ leads his fellow sports stars with an enormous margin, leaving behind basketball giant Pau Gasol and motorsports ace Fernando Alonso.

The country’s admiration for Nadal is unwavering, placing him far ahead in our rankings.

The Nadal-Gasol-Alonso Trifecta: AMPI Index’s Top Three

Nadal tops the AMPI index, which calculates athletes’ commercial potential, scoring a staggering 96.20. Gasol follows with 34.71, and Alonso trails with 31.56. Tennis prodigy Carlos Alcaraz takes the fourth spot, severely narrowing the gap from last year.

Rising Stars and Fresh Faces

• The eight-time MotoGP champion, Marc Márquez, is on the rise, climbing to the sixth position after winning the World Championship last year.
• Football sensation Pedri, along with his counterparts Alexia Putellas and Guardiola, and the world’s best footballer, Xabi Alonso, have secured their spots in the top 20.

International All-Stars: Messi, Federer, and More

The international rankings remain unchanged. Football phenom Lionel Messi maintains his lead with an impressive score of 89.60, followed by his lifelong rival Cristiano Ronaldo.

Women’s Podium: Changes at the Top

In the women’s category, badminton champion Carolina Marín retains her title, while Barcelona’s midfield maestro Alexia Putellas rockets up to second place. Midfielder Aitana Bonmatí takes the third spot.

Brands in Sports: Coca-Cola Stays Ahead of the Pack

The five brands most linked to sports are Coca-Cola, Santander, Movistar, Red Bull, and Visa. The latter overtook BBVA to secure the fifth position.

FAQs

• How many athletes were surveyed? The survey involved 1,239 participants.
• Where was the survey conducted? The study was carried out in nine Spanish cities during December.

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