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Monumental Sports & Entertainment Launches “District Dribble” Initiative
| Event | Description | Key Figures | Significance | Dates and Details |
|---|---|---|---|---|
| Launch of “District Dribble” | Monumental Sports & Entertainment (MSE) announced the launch of its “District Dribble” initiative, delivering new basketball balls to each student of Public Primary Schools in Washington DC. The campaign will provide 29,000 basketball balls of NBA regulatory size along with t-shirts to young athletes. | Ted Leonsis, Mayor Muriel Bowser, Dr. Lewis D. Ferebee, Councilor Zachary Parker | This initiative aims to ensure that all DC children have access to the benefits of sports, fostering confidence, friendships, and lifelong skills such as teamwork and perseverance. | The delivery will be carried out daily, covering around five primary schools to ensure that all students receive a ball before spring holidays. The first 300 balls will be delivered at Browne’s Educational Campus in the Northeast. |
| Personal Connection | “By growing up in Brooklyn, I remember the joy of receiving my first basketball ball,” said Ted Leonsis, reflecting on his personal experiences. | Ted Leonsis | Leonsis’ personal connection to basketball highlights the importance of providing young athletes with the same opportunities he had. | N/A |
| Community Impact | Our organization wants to guarantee that all DC children have the same opportunities to enjoy these benefits, added Leonsis. | Ted Leonsis | This initiative underscores MSE’s commitment to community engagement and providing equal opportunities for all children in DC. | N/A |
| Key Delivery Event | Ted Leonsis will join Mayor Muriel Bowser, Dr. Lewis D. Ferebee, and Councilor Zachary Parker to deliver the first 300 balls at Browne’s Educational Campus in the Northeast. | Ted Leonsis, Mayor Muriel Bowser, Dr. Lewis D. Ferebee, Councilor Zachary Parker | This event marks the beginning of a citywide effort to distribute basketballs to schools across DC. | March 2025 |
| Importance of Sports | Mayor Bowser stressed the importance of sports in children’s lives, stating: “When children practice sports, they gain confidence, forge friendships, and develop skills for a lifetime, such as teamwork and perseverance.” | Mayor Muriel Bowser | Sports play a crucial role in the development of young individuals, fostering essential life skills and social interactions. | N/A |
| School Participation | The participating schools will inform parents and students in a timely manner about the dates of the balls, ensuring a positive and exciting experience for young DC athletes. | N/A | This initiative aims to create a positive and exciting experience for young athletes, ensuring they are well-informed and engaged. | N/A |
| For More Information | For more information about the initiative, those interested can consult the website of Monumental Sports & Entertainment. | N/A | This initiative is part of a broader effort by Monumental Sports & Entertainment to support youth sports and community engagement. | Monumental Sports & Entertainment Website |
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